World Vision, founded in the USA in 1950 by a young pastor Robert Pierce, is one of the largest relief and development organizations in the world whose total revenue coming grants, product and foreign donations is about $2.6 billion.
The first area that World Vision focused on was orphans and other children in need, beginning in South Korea, and then expanding throughout Asia. Today, they operate in more than 90 countries, such as Ethiopia, Ghana, Afghanistan, India, Romania, Austria, Bolivia, El Salvador, Mexico, Jerusalem, and Papua New Guinea. They are now focusing on larger issues of community development and advocacy for the poor towards the end of helping …show more content…
It is the best way to establish good will and great reputation among communities and gain more and more trust and financial support from communities. * Market Position
World Vision's approach to aid is to first help people and their communities recognize the resources that lie within them. The approach agrees with the modern opinion on how to effectively eliminate poverty. It is believed by many researchers and the society in many developed countries that with support from charity such as World Vision, communities transform themselves by carrying out their own development projects in health care, agriculture production, water projects, education, micro-enterprise development, advocacy and other community programs. World Vision helps families by strengthening their existing strategies and providing them with new opportunities, especially through microfinance and reliable access to food. Also it addresses to serious health issues that concerns the societies and governments in developed countries, where the organization’s major financial supports come from. For example, on the common concern about HIV and AIDS epidemic, World Vision plays a key role through prevention, care and advocacy programs around the world, attending individuals who are among the most vulnerable and at risk of HIV and AIDS,