Agile Supply Chain
Operations
strategy
Operations in context
Global network operations
Direct
Creating the agile supply chain
Steering operations
Design
Develop
Shaping products, services and systems
Improving the operation’s capabilities Deliver
Product/service design
Operations planning
& control
Creating the Agile Supply Chain– Slide 1
Planning and controlling ongoing operations
Managing the supply base
Creating the lean supply chain
Supplier relations
& selection
Key Topics
Agility and Agile Operations
Creating the Agile Supply Chain
Agile or/and Lean?
Creating the Agile Supply Chain– Slide 2
Agility
An operations system is agile if it efficiently changes operating states in response to uncertain and changing demands placed upon it.
-Narasimhan, et al. 2006. Disentangling leanness and agility: An empirical investigation.
Journal of Operations Management, 24(5), 440-457.
Agile operations emphasize performance improvement in the areas of
responsiveness
product customization
shortened new product development lead time
reduced system changeover time and cost, and
efficient scaling up and down of operations.
Creating the Agile Supply Chain– Slide 3
Foundations for Agility
Four foundations for agility in a fashion business
(Christopher, et al. 2004)
Creating the Agile Supply Chain– Slide 4
Agile Supply Chains
Agile Supply Chains:
Agility in SCM refers to rapid strategic and operational adaption to large-scale, unpredictable changes in the business environment.
It is a business-wide capability that embraces organizational structures, information systems, logistics processes and, in particular, mindset.
Key characteristics of an agile supply chain are flexibility and responsiveness.
Martin Christopher, 2000. the agile supply chain: competing in volatile markets,
Industrial marketing management, 29(1), 37-44.
Creating the Agile Supply Chain– Slide 5
Creating the Agile Supply Chain:
Time Compression
Market responsive supply chains are created by reducing the time it takes for the supply chain to satisfy customer demand.
Physical Costs
•Production costs
But why is TIME COMPRESSION so important in supply chains that deliver INNOVATIVE products?
Innovative products have a short life-cycle so offer the firm a short window of opportunity to make their sales.
The innovative nature of the products mean that during this window there is little competition – profits are high.
When supply chains are said to possess significant market responsiveness they are said to be AGILE.
Time to market is all important!
Creating the Agile Supply Chain– Slide 6
• Distribution costs
•Storage costs
Marketability
Costs
•Obsolescence costs •Stock-out costs
Why is Timing Critical?
Creating the Agile Supply Chain– Slide 7
Creating the Agile Supply Chain:
Managing Uncertainty
An agile supply chain will respond to uncertainty in customer demand without creating costly excess inventory Negative effects of uncertainty include lateness and incomplete orders
Managers often use inventory as insurance against supply chain uncertainty.
Creating the Agile Supply Chain– Slide 8
Factors that contribute to uncertainty
inaccurate demand forecasting long variable lead times late deliveries incomplete shipments product changes batch ordering price fluctuations and discounts inflated orders
The Bullwhip Effect
The bullwhip effect occurs when slight demand variability is magnified as information moves back upstream
Creating the Agile Supply Chain– Slide 9
Accepting Uncertainty
The first step in creating an agile supply chain is to accept that uncertainty for ‘innovative’ products is inevitable. For many firms (e.g. IBM in the 1980s moving from functional to innovative goods) this has been a difficult change in mindset.
Having accepted this fact, the firm can then respond. To Marshall Fisher this response should be based upon three coordinated strategies: