In addition, the increase of people choosing to use they/them, Davis believes that “more cities and state governments [have] come to recognize non-binary gender classification [and] other organizations, like businesses, universities and the media, will have to navigate unfamiliar terrain (Davis 7).” This use of logos impacts the audience because it makes them believe in what he states later. This is to add structure to his approaches to integrate the gender-neutral pronouns into the business. With the audience now believing in what he has to say, this makes it easier for Davis to suede people into using one of his three approaches in an organization. This coexists with the main claim because it adds a foundation of belief in the audience about what Davis has to say. This logos allows for the persuasion of the audience which will in hope cause people to evaluate others gender and ending up getting it