3. What Should Apple Do to Win in the Market? Essay

Submitted By elainefishjj

Words: 436

Pages: 2

Open Document

To: Steve Jobs, CEO, Apple Inc.
From: XXXX
Subject: To win the market 419 words

To win the market, Apple must continue to utilize its incomparable advantage of making its own hardware and software to develop a new business model, improve operating efficiency and be an innovator to create the trend in the consumer electronics market, not a follower.

Being an innovator and leader in the industry, Apple has to act differently from its main competitors, Compaq and Dell. While others expected a variety of simpler personal computing devices to supplement and replace PCs, we have to confirm our beliefs that PCs are the base of our battlefield. As consumers emphasize more on service and the variety of application software available on an operating system, Apple should take full advantage of making its own hardware and software to satisfy customers’ needs. After-sale service is a business with great profit margin and Apple should absolutely offer consumers premier value-added service not only to retain its users’ loyalty but also to increase profit while all other competitors are competing for the low prices. Also we should invest more on the application software development and sell them to end users at a competitive price. Application software can be regarded as MAC’s derivative products and will add value and profits to make up comparatively low gross margin of PC itself.

Continuously streamlining operation cost is the key for Apple to win in the ever-growing price-sensitive PC market. Keep design, R&D and other IP-related processes in house while outsource manufacturing and assembly. Apple could deliver completed products directly from the final assemblers to

Apple Case - Competitive Advantage Essay

Table of contents Apple competitive advantage ……………………………………………………………… p 3 The personal computer industry ………………………………………………………….. p 6 Apple’s competitive advantage in PCs …………………………………………………... p 9 The introduction of IPhone as a blue ocean strategy ……………………………………. p 13 Apple’s competitive position in smartphones …………………………………………… p 19 How does the death of Steve Jobs affect Apple’s overall strategy for the next 5 years …. P References list ………………………………………………………………………………

Words 4617 - Pages 19

Essay about Week 1 Case Study Dodd Vernon

1. Read the case entitled “Who Makes the Apple iPhone?” on page 33. 2. Answer the following questions in three pages. 1. What are the benefits to Apple of outsourcing the assembly of the iPhone to foreign countries, and particularly China? What are the potential costs and risks to Apple? Lower labor cost is one of the most basic reasons but as the case points out, that was only a small consideration. Apples ability to scale production up/down very quickly and even with short based on demand…

Words 942 - Pages 4

Analysis Of The App Store

I don't think Apple realizes how badly the App Store approval process is broken. Or rather, I don't think they realize how much it matters that it's broken. The way Apple runs the App Store has harmed their reputation with programmers more than anything else they've ever done. Their reputation with programmers used to be great. It used to be the most common complaint you heard about Apple was that their fans admired them too uncritically. The App Store has changed that. Now a lot of programmers…

Words 1967 - Pages 8

Case Analysis Apple

Dawn Argese Apple Inc (There seemed to be less ratios this time. Am I correct or did I miss something?) Important facts in this case (company, industry, competition, etc)?The company dropped “computer” from its name in 2007, reflecting its role as a consumer electronics powerhouse.Apple generated approximately $625 of revenue from each of the 40 million iPhones it sold in 2009. It generated $164 of revenue for every iPod sold, $1,279 for every Mac, and $665 for every iPadIn 1983, Apple entered the…

Words 1632 - Pages 7

Essay about new notes

success: Choose position, organize or reorg resources, how to structure supply chain, what you need to own? How to choose what to acquire and what not to acquire? Cost synergy: Better quality with merger Can you realize gains without merger? MS and Intel – M&A spread over time or clustered at particular point in time. M&A is very spiky. M&A serves a role in equilibrating industries: Negative shocks to the market, a “shakeout” (exit and/or consolidation) Change could be driven by consumer choices…

Words 743 - Pages 3

Apple, Google, Microsoft Essay

icrosoftChapter 7 Telecommunications, the Internet, and Wireless Technology 315 Google, Apple, and Microsoft Struggle for Your Internet Experience CASE STUDY r w ' I I are in an epic struggle to dominate your , n what looks like a college food fight, the three Internet titans-Google, Microsoft and Apple- can listen to music and watch videos 24/7? It's no surprise, then, that today s tech titans are so aggressively battling for control of this brave new ' Internet experience…

Words 2268 - Pages 10

Mkt10007 - Assessment 3: Team Marketing Strategy Essay

TEAM MARKETING STRATEGY Fundamentals of Marketing Apple iPhone 6 TABLE OF CONTENTS Contents 1. Executive Summary 3 2. Introduction 4 3. Section One 4 3.1 Industry Overview 4 3.2 Competitors 5 3.2.1 Samsung 5 3.2.2 HTC 6 3.3 Key player of importance 6 3.4 Technology Trends 6 3.5 Demographic Trends 7 4. Section Two : Segmentation 8 4.1 Consumer Characteristics 8 4.2 Segmentation Framework 9 4.3 Segment Profiles 9 5. Conclusion 11…

Words 3004 - Pages 13

BUSINESS STRATEGY Essay

BUSINESS STRATEGY Apple Case Study MQP-Business[Group 1] Chinedu Madubuike (Murphy) Siyan Zhu (Laceiz) Yucheng Li (Levy) Hongrui Xu( Carey) CONTENT LO1. 4 INTRODUCTION 4 HISTORY 4 MISSION AND VISION 5 DEFINITION OF STRATEGY AND STRATEGY PLANNING CONCEPTS 6 APPLE CURRENT STRATEGY 7 LONG/ MEDIUM TERMS GOALS 8 PRODUCT LIFE CYCLEProduct Life Cycle 9 LO2. 10 PESTEL ANALYSIS 10 SWOT ANALYSIS 17 ANSOFF MATRIX ANALYSIS 21 ANAYLIZING APPLE INC WITH PORTER'S FIVE FORCE 24 BOSTON MATRIX 33 LO3…

Words 9480 - Pages 38

The Corporate Responsibility And Marketing Strategy Of Apple

CORPORATE RESPONSIBILITY AND MARKETING STRATEGIES OF APPLE Jeffrey Smith Professor Lionel De Souza Contemporary Business 508 Abstract The following paper will be taking a look at the corporate responsibility and marketing strategies of Apple. It takes a look at the background of Apple and the fall and rise. It also points out the ethical views of Apple the suppliers on the company. In the paper it also lists some opportunities for Apple and risk with the supplier’s relationship as well as marketing…

Words 1851 - Pages 8

Summative Assessment Essay

Task 1 In my assignment I will be describing and comparing the different marketing techniques used by Apple and Virgin. Arguably 2 of the largest companies in the world, run by 2 of the richest men in the world, employing tens of thousands of people each with revenue in the billions. Apple and Virgin are 2 larger than life companies with the best marketing techniques in the business. Company A: Apple Company B: Virgin Technique: • Product Development…

Words 3732 - Pages 15