3 M and 3 M Company Essay

Submitted By GokOooo
Words: 1651
Pages: 7
Open Document
TABLE OF CONTENTS

Executive summary………………………………………………..........................2
Introduction………………………………………………………………………..2
1. Situation Analysis……………………………………………………………..3
1.1 Internal analysis……………………………………......................................3
1.1.1 3M’s performances………………………………………………………3
1.1.2 Growth strategies………………………………………………………..4
1.2 External Environment………………………………………………………5
1.2.1 Social environment…………………………………………....................5
1.2.2 Economic environment…………………………………………………..5
2. The SWOT analysis…………………………………………………………..6
3. Marketing Objective………………………………………………………….7
References………………………………………………………………………….8

Executive Summary

3M Company was founded in 1902. It has a broad range of products, services and technologies to their customers in more than 200 countries. There are well-known 3M brands that include Post-it, Scotchgards, Scotch-Brite and Thinsulate. Currently, potential competitors of 3M are Avery Dennison Corporation and Dupont. These companies have similar products, services and objectives as well as target. The internal environment concerns with details of the firm that illustrate its performance, growth strategies, customer analysis as well as supply chain however the external analysis shows that it is global market and serves customer around the world. In addition, this section also reviews the competitors of 3M and their marketing strategies. The company has two key trends environment that it can deal with social and economic environment. This report shows the SWOT analysis that how the firm has potentials in the competitive market. The marketing objectives of 3M Company focus on the brand identity system.

Introduction

3M Company (the Minnesota Mining and Manufacturing) is an American multinational corporation that was established in 1902, Minnesota. The company has diversified products that are concerned in the development, manufacture and marketing of innovative products and services for consumer and office, graphics and display, electronics and communications, health care, transportation and industrial.
In addition, 3M Australia company was found in 1951and is headquartered in Pymble. This company is the first of 3M’s overseas manufacturing subsidiaries from 3M USA. It is a unique and diversified company, which sale to a broad range of high-quality products.

The purpose of this report is to analyse 3M Company in the details of marketing plan. The first part of this report will begin with describing in situation analysis which is internal and external environment of 3M. Then, the SWOT analysis of the company (strengths, weakness, opportunities and threats). Finally, it will be the Marketing Objectives.

1. Situation Analysis
1.1. Internal Environment
This section will illustrate the impact on 3M’s the environment inside their organization.

1.1.1 3M’s performances
3M decreased its cost structure and lowered manufacturing output in 2009 as a result of the global economic slowdown. The company has invested significantly to improve for long-term growth in 2010 such as the firm accelerated sales and marketing investments in high-growth markets for future growth.

3M has supply chain policies which relate to environment, health and safety, human resources or labour and supplied materials. These policies concern to the selection and maintenance of all suppliers who support goods or services to 3M worldwide including semi-finished or finished goods suppliers, raw material suppliers, contract manufacturers and service providers. These policies also build a framework that 3M considers important to the management of manufacturing and distribution operations to reduce negative impact to the maintenance of fair, the environment, a healthy and safe workplace, and labour training and the content of materials supplied to 3M.

3M has various products in six segments however the well-known products are Post-it and Scotch Tape both products are in the consumer and
Show More

Related Documents: 3 M and 3 M Company Essay

Auditing Assignment1 Essay

2 3. Who can be the auditor 3 4. Why Vincents Ltd should carry out the audit of P & M Pty Ltd? 3 4.0 Company Profile. 3 4.1 Advertising 4 5. Propose Audit fee 4 6. Conclusion 4 7. Appendix……………………………………………………………………………………….....5 1. Introduction The purpose of this report is to analyse the given case study and make a desicion on main issues regarding auditing of the company. There is a situation where Mary and Peter’s parthnership has been converted into P&M Pty…

Words 953 - Pages 4

Essay on Week 11 EL Business For The Future

Agenda • Group Debates • Entrepreneurship & innovation • Knowledge creation • New economy Group debates 1. Bangladeshi garment workers 2. Temporary foreign workers 3. Corporate tax cuts Week 1. Getting engaged: Introduction to critical thinking and contemporary business issues Week 2. So, you want to be a manager (MANAGEMENT) Week 3. Getting organized (ORGANIZATION THEORY) Week 4. Current issues, future challenges (ETHICS; CSR; SUSTAINABILITY; EMERGENCY MGMT) Week 5. Questions of value (ECONOMICS;…

Words 1111 - Pages 5

Calendar: Logo and w T F Essay

----------------------- Company Name Phone (555) 555-5555 email@address.com www.companyname.com February 2010 |S |M |T |W |T |F |S | | | 1 |2 |3 |4 |5 |6 | |7 |8 |9 |10 |11 |12 |13 | |14 |15 |16 |17 |18 |19 |20 | |21 |22 |23 |24 |25 |26 |27 | |28 | | | | | | | | | | | | | | | December 2009 Place logo or logotype here, otherwise delete this. |S |M |T |W |T |F |S…

Words 1648 - Pages 7

Essay about British American Tobacco (Malaysia) Sdn Bhd - Strategies Planning & Management

Pages 1. Executive Summary 2 2. Introduction 3-4 3.1 Company Background 3 3.2 Organisation Structure 3 3.3 Cultural of Company 3 3.4 Leadership Style 4 3. Analysis 5-10 4.5 External Environment 4.6.1 General Environment – PESTEL Analysis 5 4.6.2 Industry Environment – Porter’s…

Words 6381 - Pages 26

Essay on John M Case

JOHN M. CASE COMPANY Mergers and Acquisitions OCTOBER 6, 2015 FINA 5513D - MERGERS AND ACQUISITIONS Syed Ali Ahmad (100978220), Long Thanh Dinh (100986227) Zeeshan Halim (100986227) Table of Contents Executive Summary .................................................................................................................. 2 Why the J.M.C. Company is an Attractive Target for the Firm’s Management ............... 3 Why purchase the J. M. C. Company by LBO ....................…

Words 3678 - Pages 15

Building Corporate Reputation through Corporate Governance Essay

Building Corporate Reputation through Corporate Governance ˇ ´ c e d o m i r l j ub o j evi c Faculty for Service Management Doboj, Bosnia and Herzegovina ´ gordana l jubojevi c Higher School of Professional Business Studies Novi Sad, Serbia The authors of the article deal with mutual relations of corporate governance and corporate reputation. The aim of this paper is to show that corporate governance design is in the function of better corporate reputation and to test the perceived…

Words 4438 - Pages 18

Full-Year Analysis: H & M Hennes & Mauritz AB

30 Nov 2014) H & M Hennes & Mauritz AB Full-year report Full-year (1 December 2013 — 30 November 2014)  Well-received collections for all brands in the H&M Group resulted in good sales and increased market share. The H&M Group’s sales including VAT increased in local currencies by 14 percent during the financial year. Converted into SEK, sales excluding VAT amounted to SEK 151,419 m (128,562), an increase of 18 percent.  Gross profit increased by 17 percent to SEK 89,052 m (76,025), which corresponds…

Words 7027 - Pages 29

Mahindra & Mahindra in South Africa Essay

Africa In May 2011, Pravin Shah, the CEO at Mahindra & Mahindra, was evaluating four possible options of company’s growth strategy in the South Africa. Those options included: entering into agreement with the local vendor for the contract assembly of M&M vehicles, investing in its own manufacturing plant in South Africa, using South Africa as a hub for the further export of the other countries and lastly waiting and watching until enough vehicles are sold for the sustainable long term growth. Once those…

Words 945 - Pages 4

Essay about Pizza Pizza Royalty Ltd

into M&M Pizza, and the financial impacts on dividends, WACC and debt and equity claims through the change in capital structure; from an unlevered firm to a levered firm. We will also explore these effects if a new tax law were to be implemented. The second part of this report analyzes the operating industry M&M Pizza would fall under, and the characteristics of the restaurant industry as a whole. We further analyze the operating strategy of M&M Pizza, contrasting it with a similar company Pizza…

Words 5162 - Pages 21

ANALYSIS OF PROFIT MARGINS USING HYPOTHESIS TESTING Essay

........................................ 2 2. METHODOLOGY ........................................................................................................................... 3 2.1. P-­‐Diagram………………………………………………………………………………………………………………….3 2.2. ANALYSIS OF S.O. DYES ..................................................................................................................... 4 2.3. REACTIVE…

Words 2827 - Pages 12