Borgmann, Higgs says, urges today’s people to make room in the middle of their highly digitized lives, for what he calls “focal things and practices” (Higgs, 2000). By this, he is referring to traditional objects such as handcrafted furniture, and practices such as baking a cake from scratch. He suggests these as a means to connect with the “simpler, quieter, and more textured life” of the past and the longing that is often identified as nostalgic. Such examples only point to the fact that nostalgia has a pretechnological past, before the start of what Borgmann calls the “device paradigm”. However, he also argues here that focal things, however pretechnological they might be, seem to have depth only when placed within a technological context. But why does one need to turn to technology in the first place? Borgmann responds to this by explaining some marked features of contemporary culture, beginning with the fact that it embodies a “liberal democratic conception of society”, meaning that certain principles exist to ensure that although rewards are won by the swiftest, everyone will have an equal place at the starting line. If implemented, these principles would form the basis of what we call social justice, but according to Borgmann, the only way we can arrive at such a system is through modern technology, which has come to govern our lifestyle. The problem then, is that, despite making available such opportunities, modern technology also determines their character. What