A Day in the Life of Alex Sander Essay

Words: 4792
Pages: 20
Open Document
LARRY E. GREINER ELIZABETH COLLINS

A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products
5:25 A.M.

Sweat dripped onto the handlebars of Alex Sander’s StairMaster. Sander was half an hour into a cardiovascular workout, while carrying on a conversation in the fitness center of the downtown condominium complex with a neighbor who was climbing steadily on his own StairMaster. At 32, Alex was the newest, and youngest, product manager in the Toiletries Division of Landon Care Products, Inc., a cosmetics products company headquartered in Connecticut. In just over one year with Landon, Alex had successfully rebranded two national skin care products. In January 2007, Landon had been acquired by Avant-Garde, a …show more content…
As an account executive, I never felt I was developing a finished product. An account executive represents the agency to the client and shows someone else’s copy, art,
BRIEF CASES | HARVARD BUSINESS PUBLISHING
This document is authorized for use only by shalini srivastava until August 2010. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.

Do

2

No

As Leong dawdled, Sander turned to Garrison. “Listen, it will take me more time to explain this to you than do it myself. I’m going to take this project off your plate so you can focus on other things.” Seeing Leong in the doorway, Sander motioned him to come in.

tC

“This is all you’ve produced in 40 hours of time? Are you kidding me?” Sander’s voice reverberated down the hallway. Hansen Leong, Alex’s assistant, rolled his eyes as he paused outside Sander’s office door. Leong felt sorry for the ashen-faced Betsy Garrison, the marketing department’s senior sales analyst, sitting opposite Sander at the round worktable in Sander’s office, shoulders hunched. He did not want to further embarrass Garrison, a 20-year veteran of the company, by interrupting; still, he needed to talk to Sander.

op yo

Neighbor: I remember you mentioning some sparks with your assistant when you first started at Landon.

rP os t

A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products | 2177

and so on. But
Show More

Related Documents: A Day in the Life of Alex Sander Essay

Essay A Day in the Life of Alex Sander

SITUATION Alex Sander is a young and promising product manager in the Toiletries Division of Landon Care Products Inc. Over the past year, he has successfully rebranded two of Landon’s skin care products in the United States. Alex has created a winning enviornment at the Toiletries Division by applying very high standards to everyone, and often pushing his staff to the limits. A recent 360 degree review has revealed that Alex’s strong drive to succeed has come at a cost, as his staff are highly…

Words 2235 - Pages 9

Soc 1001 Section 1

Wed., 9-10am; and by appointment “The truth is out there.” (Muldur Fox, X-Files) “Truth is not always easily discernible—and even when it is, the prism, depending on which side of the river you reside on, may create a wholly different illusion.” (Alex Kotlowitz, 1998) “Once the fig leaf has fallen, we might as well look at what it has been hiding. For it is by exploring the things we dare not say to each other that we can best get to know one another.” (Ellis Cose, 1997) COURSE GOALS FOR GENERAL…

Words 2659 - Pages 11

Essay on Gendered Media

high-status ‘positions. Gentleness in men, which was briefly evident in the 197Os, has receded as established male characters are redrawn to be more tough and distanced from others (Bayer, 1986). Highly popular films such as LethaI Weapon, Predator, Days of Thunder, Total Recall, Robocop Die Hard, and Die Harder star men who embody the The lack of women in the media is paralleled by the scarcity of women in charge of media. Only about 5% of television writers, executives, and producers are women…

Words 9705 - Pages 39

Essay about Law and Law Review

| | | |Please check Carleton Central for current room location. | |Broadcast: (CUTV) |Day & Time: |Tuesday 19:30-22:30 | | | |…

Words 7571 - Pages 31