Chrisman-Campbell also uses a technique called cacozelia, in which she uses foreign words such as “raison d’etre” and “coiffure” to appear knowledgeable. Conversely, unlike scholarly works where ethos is found in the tone and evidence, the author of a magazine article builds ethos through diction. The writer of a magazine article proves her credibility through the use of language. (S)he describe outfits with certain fabrics and certain terms. This give the idea that the author knows what (s)he is talking about. If the writer sounds like (s)he knows which trends are currently in style, then that also increases his or her ethos.
Because scholarly works mainly utilizes logos and ethos, the use of pathos is rarely seen. However, one way Campbell
