A Rhetorical Analysis Of Johnson & Johnson

Words: 667
Pages: 3
Open Document
Johnson & Johnson is a medical manufacturing company that has helped change the lives of millions across the globe. This health company was founded over 130 years ago by Robert Wood Johnson I, James Wood Johnson and Edward Mead Johnson. The commercial created by Johnson & Johnson not only stands for something very important but it also opened the hearts of many people. A company as caring as this one created a real life visual of how important it is to not only help people but to appreciate those who have decided to help people for a living such as nurses. Through techniques such as Pathos and Ethos, this commercial surely did its job by making its audience take action in something much bigger then themselves. In doing this, they encouraged all people to help those in need and show appreciation and empathy to those who do every single day. …show more content…
Sadness instantly affects the viewers as they see a sick child in a hospital bed, not long after her favorite nurse enters the room to give her medicine that she doesn’t like to take. Before doing so the little girl shows her favorite nurse a picture that she drew of him and they both laughed which tugged at the heart strings for the audience. He then proceeds to give her the medicine but before doing so they begin their favorite song to ultimately distract her for the medicine being placed into her arm. The nurse looks at her and smiles as they finish the song and he proceeds to ask her how she is feeling and he tells her she did a great job. Johnson & Johnson used an appeal to emotion on more than one occasion throughout the commercial. Even the toughest people can’t help but to feel empathy and intense emotions when witnessing this powerful moment. Johnson & Johnson displayed the true definition of Pathos through emotions like sadness, empathy, sympathy and
Show More

Related Documents: A Rhetorical Analysis Of Johnson & Johnson

Samuel Johnson Letter Rhetorical Analysis Essay

Samuel Johnson Letter Rhetorical Analysis In this letter, Samuel Johnson is faced with the plight of a woman whose utmost desire is to have her son admitted into a prestigious university. She seeks the help of him, believing that he could utilize his connections in order to help her achieve her goal. In response, Johnson sensibly crafts a denial so that the woman is gently refused. From a thoughtful progression to a careful word choice, Johnson argues his position, smoothly denying Madam of her…

Words 476 - Pages 2

Raymond Johnson Chapman Rhetorical Analysis

The day is October 27th, 1919. We are at the Hotel Winton. Raymond Johnson Chapman is our guest of honor. In just two days, Chapman and Kathleen Daly would tie the knot and become husband and wife. We are at his bachelor’s dinner amongst Chapman and his closest friends. Tris Speaker is among those friends, and Speaker knew he would be Chapman’s Best Man at the wedding. What Speaker did not know is how the 1920 season would play out. Speaker will head into the 1920 season as a player-manager, an art…

Words 229 - Pages 1

Lyndon B Johnson Rhetorical Analysis Essay

affected them. Having fallen victim to his ego, Johnson and his team decided that the best thing for the country would be for him not to take office for a second term. The country was left stunned, and after hearing this, many took to the press to voice their opinions about him and what they believed would happen next. The division of the American people is evident in the three writings published by the New York…

Words 1339 - Pages 6

A Rhetorical Analysis Of Star-Spangled Bigotry By Jason Johnson

National Anthem,” Jason Johnson expresses how most American citizens are completely unaware of the fact that there are three more stanzas to The Star Spangled Banner past the stanza deemed the national anthem. Johnson expresses how it might actually be a good thing that every American does not know every stanza of the national anthem. He backs up this statement by explaining the fact that it is very likely that there is a racial background and tendencies in the poem. Johnson expresses how, in his viewpoint…

Words 352 - Pages 2

Samuel Johnson Response To Women's Request Rhetorical Analysis

Samuel Johnson took the time to craft his response to the women’s request carefully and accurately. He could have written back simply saying no, but he took the higher road. Johnson wanted the woman to fully understand the reasoning behind his decision. His response is not only sucessful, but moving because of his use of tone, and his appeals to logos and pathos. Initially, Johnson’s tone is very loving and he is regretful that there is nothing he can do for the woman. He says, “only from my unwillingness…

Words 372 - Pages 2

Rhetorical Analysis Of Watching TV Make You Smarter, By Steven Johnson

Steven Johnson, he gives the ways that watching television can mentally stimulate the mind to think in new ways. There are many shows that require thinking due to analyzing multiple plots. Doing this extra thinking during a thirty minute or hour show can improve thinking and actually make you smarter. Steven Johnson gives facts in the article to try and persuade the audience to agree with him using rhetoric stagiest. Johnston uses ethos, logos and pathos, many times during the article. Johnson uses…

Words 788 - Pages 4

Rhetorical Analysis

Through a rhetorical analysis, this essay will analyze how appeals to logos, ethos, and pathos…

Words 1001 - Pages 5

Critical Perspective In Accounting

“no access to reality other than through structures of representation” (Robson, 1992, p. 690). One such “structure of representation” is metaphor. Critical examination of accounting knowledge should involve “not only the employment of literary, rhetorical and discursive analyses, but require[s] interpretation of the . . . consequences that flow from the operation of . . . metaphors” (Robson, 1992, pp. 703–4). ∗ Corresponding author. E-mail address: Amernic@rotman.utoronto.ca (J. Amernic). 1045-2354/$…

Words 7091 - Pages 29

for fun Essay

Johnson 1 ENG111 Essay#1: “Literary Summary” Writing Guidelines Fall 2013 Worth: 10% Length: no fewer than 2 full pages, excluding the required works cited page Due: _________ Literary Summary Essay Overview: For this assignment, you will write a multi-paragraph essay (of five paragraphs or more) discussing what the main point or message you think is being conveyed by the author in one of the following short stories:  Mary Robison’s short story “Yours” (handout)  John Updike’s short story…

Words 944 - Pages 4

Rhetorical Analysis: Political Advertising

Rhetorical analysis: Political advertisements Presidential campaigns, in most cases, have been characterized by features of the competition, which has led to formulation and presentation of goals and objectives of each candidate involved. This is considered to be the most tactical activity in the political arena. Some of the major common issues addressed by presidential candidates includes poverty levels, unemployment, the economic situation and resource allocation. Standards of living in the United…

Words 1511 - Pages 7