Most companies try to make their advertisements relatable to people so that people can pay attach to their product. Old Navy does this my making their commercials relatable to the family lifestyle. Fowel said that all advertisement has emotion appeals, and that is how they get notice by the human brain. Fowel separated these emotional appeals into 15 different categories. In the Old Navy back to school commercial they have a mother taking her son to his first day of school. She wants her son to look the best, but her son just wants to look like all the other kids. In reality all the mother wants it to make her son happy, so they go to Old Navy and by new cloths. This commercial’s audience is mother and children. They use 4 of Fowel’s appeals
