He builds up to these facts in a number of different ways. This is shown in the statements he makes like “This is not a feeling … This is not a philosophy… This is a fact… ” (8:37) and “Some of you may look at this and say ‘Hm. Sounds nice, but it’s utopian.’ But I say ‘nope’. I have proof.” (16:05). The stories he would say came to be the most emphatic in his entire speech. He then goes to make a second statement. Pink chooses wisely to then directly pick an opposing perspective. This favors his ideas in the end because he takes it further to offer a real, solid piece of evidence to side with his position. With the passages he has brought so far, he then chooses to hit at the same wound of his audience in opposition. In the speech, he gives recognition to the academic research at internationally renowned institutions, including MIT (9:07), the University of Chicago, Princeton , (3:06) United States’ Federal Reserve Bank, London School of Economics and Carnegie Mellon, “alma mater of 11 Nobel Laureates in Economics” (10:50). All of the institutions that were mentioned give him high credit because they are facts from valid sources that back up his statements. This even adds credibility to Pink’s speech by referencing them because of the association that it gives to