A Rhetorical Analysis Of The Audi

A commercial can be presented in many ways. Some might want a short sweet story about how a couple chose a type of insurance, or how an energy drink can make a person go insane. A commercial is good because it is not only short and to the point, but also portrays a story to the viewer. The Audi commercial suitably accomplishes that goal by persuading to the audience to purchase a car can suit anybody at any age. In this Audi display, the pathos shows how depressed the main character was until he saw the car. The slow motion of him walking to the automobile sends a quick flashback of him approaching the spacecraft. As he wraps his hands around the steering wheel, this recalls back to when he was grabbing on to the helm of the rocket. The engine revving sends him back to when the countdown begins. Finally when he took off in the car, the adrenaline gave him remembrance of taking off to the moon. Four major points to describe how someone can love this vehicle. This not only made this man joyous and reminiscing on the happiest moment of his life, but it also lets the viewer know that this car can send someone to their happy place. …show more content…
Constantly seeing this young man smile and newspaper clippings talking about him about going up into space, then goes on to show how depressed he is because he knows he will not have adventure like this again. He does not eat, yet he just stares at the cream walls of his house with gloomy eyes. Until, his son comes home night with groceries and decides to show him something. The depressed vibe a person might acquire watching the beginning of this advertisement changes after someone sees the smile on this man’s face when he notices the automobile; the atmosphere and even the setting changes when he approaches to the driver’s

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