Disney is the happiest place on Earth. After watching commercials for the parks, the audience just can’t help but long to be anxiously waiting in line to hop on Splash Mountain or Peter Pan’s Flight. The joyous, laughing faces seen on screen are contagious.
Throughout the 2011 Walt Disney World commercial, the author uses a multitude of tactics in order to draw the audience in and show them that this theme park is a place full of wonder, magic, and enjoyment for the entire family.
Through many different aspects of this commercial, you can tell that the audience is for both children and adults. The use of animated movie characters, such as Peter Pan and Tinkerbell urging you into the park, Belle and Beast dining with a family in a movie-inspired restaurant, or Ariel waving from her castle in the ocean, draws children in with the movies they watch and love. Every little…show more content… A narrator is used the entire way through, describing the park and the new additions made. The man speaking uses a very mysterious, intriguing voice as well, which draws the audience in and makes them want to continue listening to hear what else he is going to unveil about the new Fantasyland. The music sets the tone of the commercial as well. At the beginning of the commercial, an eerie, mysterious tune plays as the children play in the attic, however, as the commercial went on, the music subtly changed. The kids jump through the portal with a twinkling sound of pixie dust, and in that moment, the music changes in a more cheerful way. It becomes much more upbeat, as well as building suspense as the camera travels to different parts of Disney World. Changing the music at an unnoticed moment allowed the creators of the commercial to control the emotions of viewers. The tone goes from causing the audience to be curious and suspicious to excited and energized without them hardly even
