Football is coming up” (Smith, 2008a, p. 27). The analysis and Swofford remarks coordinate hand and hand. In the 2003-2004 to 2006-2007 the gross conference revenue rose 44.5 percent, from $110.6 million to $159.8 million. Also the expansion allowed the ACC to upsurge its television income 60 percent, $37 million per season. Although gross income increased exponentially, the conference payouts barely stimulated. There were now 12 schools in the ACC instead of nine, and the currency is pooled by all the Universities.
Since the conference realignment, in 2010 the ACC renegotiated a new television deal with ESPN that is worth $1.86 billion over 12 years. The fresh deal doubled the league’s yearly television revenue, and gave ESPN syndication rights permitted Raycom Sports to broadcast games. The mega deal ended rumors of the ACC creating its own television network that would double the league's annual TV revenue when the contract begins in the 2011-12 season. It would also give ESPN