AT & T Business Analysis Paper

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External Stakeholders

AT&T has a very diverse range of stakeholders throughout the company. They try to keep up with them as much as they can to better understand if improvements must be made. They do this through materiality assessments, which helps provide clarity about how the company should focus their resources, reporting, and communications. In 2013, AT&T conducted their third materiality assessment. A list of forty seven sustainability related topics based on GRI topics, industry reporting, and media analysis was put together from input by stakeholders.

AT&T’s has two main categories of external stakeholders. They are customers, and suppliers. The company attempts to engage their stakeholders in order for them to understand their perspectives and allow them to comprehend trends, risks, and opportunities that are unfolding for their business. Being aware of these things will help the company better maintain sustainability within their business operations.

AT&T obtains feedback from customers in a variety of ways. One of the ways they get feedback from customers include human factor labs, which conduct testing with consumers during the design’s development phase and ask for ideas about how to improve the product or service. Other ways …show more content…
AT&T also introduced AT&T Next, which allows customers to make monthly payments equivalent to 1/20 of their device’s full retail price for twelve months. After those twelve months, they will be able to trade in their current device for a new one. This new program is expected to decrease the percentage of customers who discontinue their accounts with AT&T. The plan is to capitalize on consumer’s desire for the latest smartphone and the unwillingness to place significant amounts of money down at the time of purchase. In the future, Next will likely lead to higher subscriber signing and more stable
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