AT & T Rhetorical Analysis

Words: 1297
Pages: 6

Hello everyone, thank you for having me here today

­ It is wonderful to be here with you all, such an impressive group of young and rising leaders from Latin America and the Caribbean. I am honored to be part of this program organized by US Department of State and Meridian International Center and I am honored to be representing AT&T amongst so many other distinguished sponsors.
­ I have had the privilege of working for AT&T for the past 19 years and my career with AT&T has taken me all around Latin America and has provided me some amazing opportunities
­ In fact due to the generosity and creativity of the AT&T family and our friends over at ZTE, you all have full use of 250 brand new ZTE Grand X3 smart phones
­ Everyone liking their phones?!
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La realidad es que no tenemos la misma manera de hacer las cosas.
­ My first lessons in understanding how to be successful in LATAM were around patience & flexibility
­ In the United States, we LOVE deadlines. They are a big part of managing a business, especially in a global company like AT&T. In the US if you tell someone that you will have a report to them by a certain date, or that you will fax something to them immediately, they will take you at your word. US social norms would have you believe that people who miss deadlines are irresponsible and not dependable.
­ In Latin America, the love of deadlines is not the same as the United States. As you all know, deadlines can be viewed as ‘suggested’ times and I have found that it is not uncommon for meetings to be rescheduled or individuals to not arrive on time. Now I knew that this does not mean that my associates and colleagues were not dependable, there are just different cultural norms in Latin
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(Pause for people to acknowledge) well to Americans this concept is often the foundation to negotiations. To Americans building a strong relationship with potential business partners is not usually necessary. We are not always patient in building relationships in the way I noticed my Latin American peers are – as someone who had done a lot of business abroad I’ve learned to pause and build these relationships. They are necessary for success. I’ve also learned that building relationships here in the US can add a different dynamic to my negotiations. So I have taken that skill from my time in Latin America and applied to my business dealings across the