Essay on Abercrombie & Fitch and High Fashion Style

Submitted By cmr3rd1994

Words: 485

Pages: 2

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“Air Mail” in French

Current Store Front

Background:

Purpose:

Their name came from came from the pioneer airmail company, Compagnie Generale
Aeropostal. They originally designed their company around the theme of airmail but that quickly faded away.

The companies purpose for changing their brand to a high fashion style is to attract to a more mature audience. This is a target audience of ages 18-25, men and women.

Aeropostale originated in New York in 1987 by
R.H. Macy’s & Co.
Their original audience is for tweens ages 10-15.
Their original competitors are American Eagle,
Abercrombie and Fitch, Hollister.
They offer clothing, shoes, jewelry, and other accessories. They also want to go back to their New York routes and embody the New York street high fashion style.

Tween Basic Clothing

Young Adult High Fashion Clothing

è

Competitors:
H&M- In 1947 Hennes women’s clothing store opened in Västerås, Sweden. Today the H&M
Group offers fashion for everyone under the brands of H&M, COS, Monki, Weekday, Cheap
Monday and & Other Stories, as well as fashion for the home at H&M Home. In 1968
Founder Erling Persson buys Mauritz Widforss, a hunting and fishing equipment store. Sales of men’s and children’s clothing begin. The name is changed to Hennes & Mauritz.
Express- Express is the must-have sexy, sophisticated fashion brand for work, the weekend, or going out. It’s what’s new and what’s now for young fashion-forward women and men.
We started more than thirty years ago as an experiment – an offshoot of another successful retail concept. There was nothing but opportunity in front of us and we took it.
Top Shop- Since it launched in 1964, Topshop has become a major style authority and one of fashion’s biggest success stories. Capturing the zeitgeist every season, it exemplifies up to the minute
affordable

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