Acai Bowls have become overhyped, exaggerated, and overrated. Over on the internet, Acai Bowls has become a popular food option which is often promoted online as a superfood with many health benefits, like boosting the immune system, reducing cancer risk, and lowering cholesterol levels. Although, when taking a closer look, there's not much scientific evidence to support these health claims. There are reasons that there are myths surrounding aça bowls, and discussing their popularity among college students is necessary to explore the Acai Bowl business potential. Firstly, the idea that aça bowls are a superfood started with the founder of Brazilian jiu-jitsu, who made them popular as a low-calorie, healthy option. Many Acai Bowl companies have…show more content… This means the company can take between 30 and 50 cents of profit for every dollar of revenue" (Tropical Aça, 2024, p. 8). Even with the competition, success is possible with proper planning and unique strategies, like targeting specific markets: "With the increasing popularity of aça bowls, the competition has also intensified. To succeed in this business, you should have a unique selling proposition and stand out from your competitors" (Tropical Aça, 2024, p. 22). The business model shows potential for profitability and growth. The business of Acai Bowls has deemed itself successful as it has been demonstrated that in planning to make the business successful, one must be able to distinguish themselves from the competition. This is the key to a successful business, and it has been significantly more present in the Acai Bowl industry, than in other businesses, where the Acai Bowl business has gone as far as to exemplify their product to make it seem more appealing to the customer to get their attention and ultimately, the sale of the
