A Brief Note On Audit Of The Industry

Submitted By asteephen
Words: 2258
Pages: 10
Open Document
Anushka Steephen
ADV 206
4/10/2015
Term Paper

Term Paper

Audit of the Industry

Digital media strategies are a crucial component of political campaigns. Established political elites use database and Internet technologies to raise money, organize volunteers, gather intelligence on voters, and do opposition research. Increasingly, digital technologies are used to organize political information in the public sphere, and unlike those used in traditional media, these interactive tools allow for both the production and consumption of political content. Digital technology may influence the 2016 United States Presidential Election more than any other in history. The latest mobile apps, Reddit AMAs, and Google+ Hangouts have demonstrated how closely tech is integrated into the political landscape (Williamson). Working with a political advertising agency is a powerful way for any candidate to improve their position on the local, state, and national level when it comes to start campaigning. It may seem like a political advertising agency would be a big spend geared more toward national level campaigning such as a congressional or presidential election, these agencies can serve any level of government right down to small municipalities (Bold). With their vast resources and experience, they put strong gloves in the corner of the candidate can generate the right spin and positive publicity when it’s needed the most. Candidates often go after more common media to reach consumers but a political advertising agency will use al forms of outreach and media solutions to reach voters thanks to experience both in traditional media and internet marketing. In order to reach every corner of a market and gain the great “market share” in terms of demographic markets, it’s important to leverage each of the dominant media (Petronzio). Attacking each of these forms of outreach would take far too much time for a candidate, especially when the campaign grows in scale. By utilizing the services of a political advertising agency, a candidate can actually focus more on the campaign and less on the consistent need for marketing (Collins). Candidates need to align themselves with a political advertising agency that not only specializes in political campaigns but also one that has experience in social science and understands the way voters communicate with one another. Ultimately, a candidate should choose an agency that understands how people connect and how targeted traditional and online advertising can drive voter results in favor of the candidate (Cooperstein). Candidates should also evaluate the political advertising agency’s ability to hit specific demographics with a relevant message while also getting back favorable results. The 2012 United States Presidential Elections was the first presidential election to test the impact of a 2010 Supreme Court decision that allows companies and unions to spend unlimited sums on election ads. The bulk goes to local television advertising. Cable companies such as Comcast are courting campaign dollars by promising even more precisely aimed ad placement than is possible on local TV. As a result, cable operators have quadrupled political advertising revenues since 2004, to $464 million and doubled their share of the pot (Brown). As campaigns harness ever more data, they grow better at micro targeting: tailoring messages to specific groups of voters, which works moderately well with traditional media. The great potential for micro targeting is online. By the end of the 2012 presidential election, spending on online political ads will have increased more than tenfold since 2004 and will account for around 6% of advertising revenues (VandenDolder). Google search ads used to account for the bulk of online advertising dollars: it was a straightforward way for campaigns to provide information about their activities to those searching for it. But now social media firms such as Facebook and Twitter area also
Show More

Related Documents: A Brief Note On Audit Of The Industry

Commerce Notes Employment Issues Essay

Part Time Employment A part time employee is employed on a permanent basis and works for less than 38 hours per week. pro­rata pay and entitlements (a proportion of full time pay and entitlements as a percentage.) ­ ADVANTAGES: ● pro­rate benefits ● Clear terms ● less than 38 hour week ● secure contract ­ DISADVANTAGES: ● smaller weekly pay ● reduced entitlements Casual Employment ­ no guaranteed work hours ­ irregular hours ­ no benefits ­ employer can end employment without giving notice unless notice required by a registered…

Words 2912 - Pages 12

Technical Writing Course Notes Essay

Technical Writing Course Notes Bevelyn MacLise Park “Editor’s Ink” Technical Writing A. Importance of good writing Bad writing: Costs money: wasted time, paper, printing, legal costs Tarnishes company’s image Can costs human lives Good writing: Saves company’s money Burnishes company’s image Saves lives What is technical writing? 1. To inform 2. Deals primarily in facts 3. Highly detailed, specific and concrete 4. Demands accuracy to the last decimal 5. Lucid and easy to follow 6. Often voluminous…

Words 1780 - Pages 8

Essay about Advertising Pr Industry

Public Relations or Publicity i. PR: practice of managing the flow of information between an organization and its publics with the goal of positive exposure ii. Publicity: marketers supplying information to media c. Its not Sales Promotion: i. short term programs designed to get consumers to buy product. ii. Advertising can carry sales promotion but that’s not what it is d. Its not Direct/ Database Marketing i. Distribution channel of marketing direct to end-users using and database to eliminate intermediaries…

Words 4497 - Pages 18

Contract Extension Of Professional Services Contracts For Environmental/Archaeological And Protected Species

and to amend the afore-described Contract as follows: 1. The parties agree that the foregoing recitals are true, correct and material to this Contract. 2^ The parties agree to amend the Contract by revising SECTION 4: TERM OF CONTRACT , to read as follows: SECTION 4: TERM OF CONTRACT In consideration of the performance of this Contract by the Consultant, the County agrees to extend the contract for one (1) year to March 01, 2015, and amend SECTION 4. of the Contract. Page 1 of2 20-9 20 1587…

Words 1742 - Pages 7

English Case Study Questions

alternative=another=other=different=new=else= variation=variant另一个n.&adj. 17. therapist= someone who has been trained to give a particular form of treatment for physical or mental illness临床医学家n. 18. retrain=taking courses再教育v. 19. salary= pay=wage=income=earnings=fee工资，收入n. 20. long-term=chronic=long-running=long-standing= lasting=lifelong=prolonged=lingering=enduring=abiding= incurable长期的adj. 21. complaint=complain=make a complaint=protest=object =complain抱怨n. 22. illness=disease=virus=bug=infection疾病 n. 23. connection= relationship=link=correlation联系…

Words 3092 - Pages 13

Kevin: Evidence-based Medicine and Evidence Essay

Published by group.bmj.com Quality in Health Care 1998;7:149–158 149 Enabling the implementation of evidence based practice: a conceptual framework Alison Kitson, Gill Harvey, Brendan McCormack Abstract The argument put forward in this paper is that successful implementation of research into practice is a function of the interplay of three core elements—the level and nature of the evidence, the context or environment into which the research is to be placed, and the method or way in…

Words 7485 - Pages 30

Marketing Project Paper

Marketing Project Paper Samsung Galaxy S and Note Nguyen Tien Nam MKT-302A Gloria Wadsworth Feb – 25th – 2015 Introduction Nowadays, smart phone is always a hot topic in the technology field. There are more than hundred smart phone released every year. Smart phone has become a strong competitive market today. Samsung, Apple and Huawei are three leader of the smart phone market. According to Jonnalagadda (2014), the table below represents the smart phone market share. Vendor 2nd Quarter 2014 Shipment…

Words 1725 - Pages 7

Electrochemical Capacitor Essay

as reported previously (33). Dispersions of GO in water (3.7 mg/mL) were then used to make GO films on various substrates, including polyethylene terephthalate (PET), nitrocellulose membrane (with 0.4 µm pore size), aluminum foil, and regular Xerox paper, among others. GO films were made by either drop-casting or vacuum filtering GO dispersions onto substrates that were previously cut to the size of a CD/DVD media disc. The films were then allowed to dry for 24 hours under ambient conditions (Fig.…

Words 4391 - Pages 18

Kear Article Essay

was chosen. It was important to committee members that all 1,504 registered nurses (RNs) had an opportunity to participate in the discovery process. An electronic survey was created consisting of 4 open-ended questions carefully crafted using broad terms that focused nurses on selfreflection (Figure 1). The survey used a polling Web site. All nurses received an invitation to participate including an Internet link to the survey. A welcome page assured respondents of the right to not participate, anonymity…

Words 1516 - Pages 7

Operations management Essay

the activity. 1.2 Strategic thinking - create and maintain a competitive advantage. All businesses, to survive over time, - success is the result of many continuative good decisions. -strategic decision needs lot of resources, developed for long term change and to create sustainable advantage. It is what to do (direction) and how to do it (implementation). Levels of strategy: -Corporate level: direction of total business and allocate resources accordingly in a timely manner. -Business unit…

Words 6381 - Pages 26