person might perceive as belonging together - showing the relationship between a person and their perception of an attitude object and some other person or object - a balanced relationship shows all of the same feelings between the 3 triads |
4. Brand Personality - Refers to how consumers ascribe certain personality-like traits to different brands. The 5 dimensions are sincerity, excitement, competence, sophisitcation and ruggedness |
5. Compliance, Identification and Internalization…
Words 5558 - Pages 23
