Visual Analysis Essay: Nintengod Sight is arguably the most complex of the five senses. Transforming light into understandable images in the brain could even be considered a miracle. So, it is no surprise that the most effective form of marketing is through visuals. Having an eye-pleasing product or advertisement can make or break a product. Visuals will convey a message, usually, in the direction the eye reads. In the popular Gameboy: Ultimate Distraction advertisements, there is usually a boy playing the Gameboy while a life changing event is happening. For the sake of consistency, the “Coming of Jesus” advertisement will be used. The emotions, colors, and objects’ positions all come together as an effective advertisement for a Gameboy Advance. In the visual, the first object seen is the boy sitting under a tree. He is playing his Gameboy and has a very concentrated look on his face. Meanwhile, there are beams of light radiating from a robe wearing figure, more than likely representing Jesus (the figure will be noted as Jesus for the remainder of this piece). When looking further into the immediate surroundings of Jesus, one can see that there are angels surrounding him with lyres. Concentrating on Jesus, there is a disappointed and “fed up” look on his face. This shows that Jesus was expecting some sort of reaction from the boy, but obviously did not receive one. Observing emotion on a person’s face can change someone’s feelings on a product. With this image, the combinations of the facial expressions on Jesus’s and the boy’s faces can produce a jovial mood in the viewer. The spectator’s brain will create an association with Gameboy and fun. Colors can be used to change viewers focus in a scene. Much like the flash from someone’s camera can divert attention, the bright light surrounding Jesus changes the eye’s focus to the center of the scene. Using this, the image almost forces the viewer to look at Jesus, but also causes them to notice the very tiny details that Jesus has on his person as mentioned earlier. Moving over to the boy, one might notice his shirt is almost the same color as the background. This puts more emphasis on the boy’s head and arms. Further enforcing the distracted look, the boy’s face is also shadowed on one side, this provides a stern, bold look for the boy. But, the other side of his face is brightened, possibly to symbolize that though he is deeply ingrained in concentration, he is still having fun. The observer’s focus is then led directly to the standout purple Gameboy. By choosing such a bold color, any onlooker could think that a Gameboy excites more than Jesus. The positioning of objects in a visual is a key focus. The boy sits on the far left, and down at the bottom corner. The tall tree on the very left of the image has its trunk
