Introduction
The Chronicle Gazette, a leading newspaper in San Francisco with paid circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work.
Despite of the well-established image and reputation, The Chronicle Gazette is facing a severe situation that there has been a steady decline in subscriptions. In the past eight years, subscriptions have fallen by a total of 35% and advertising revenue has also dropped by 28%.
Susan Feinman…
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