Advertising Media Summary Essay

Submitted By Kessi-Hou
Words: 1124
Pages: 5
Open Document
Advertising Media Summary
In advertising, advertising using media will be the best way to advertise the products. It’s the most effective way to let consumers know your products. But there are lots of type of advertising media and the company needs to choose that how to distribute the advertisement to different types of media. They need to analysis the pros and cons for each types of advertising media and matching the appropriate solution to advertise the products. They are television, newspapers, Radio, Magazines, Direct Mail, Internet advertising, Sponsorship, Outdoor Advertising and others media options.
Television advertising is post the ads on TV. It’s the number one of the advertising media because it’ s the most effective way to let people know your products and your company. Simply put the advertisement on TV and it will view buy a huge among of people. However, less and less people are watching cable TV these days. Many people choose to watch online service such as Netflix, iTunes. It ‘s has less distracting advertisements so that they can simply enjoy the movies or TV show. Also, it’s the most expensive way advertising media for all time.
Newspaper is a great way to advertising products. Because they are free, and there are a huge amount of people are willing to read every single day. However, not everyone will watch every single page of the newspaper. It cost a lot of money if enough spaces that needed to describe the products or company in details.
There are also many people listen to Internet radio or FM radio everyday, which makes the radio advertising become very important. People who drive to work and home enjoying listen to radio everyday because they feel bored while on the way to do something. If a company wants to do advertising through radio, morning and evening will be the best time. However, it only focuses on a small area of people such as local radio station. National radio will be very expensive.
Magazines is also a great way that doing ads with different types of magazines. It is the best way to deliver the ads to targets group of people. For example, if a company is selling women’s clothing, they should post the abs on a women’s fashion magazine. If a company is selling soccer shoes, they’d better public the ads on a soccer magazine.
Direct mail is to deliver the ads to the customers directly. If cost really low comparing with other kinds of advertising media and it’s really effective if the company do it right. A great company such as Amazon.com will recommend products base on customers’ interest or viewing history. It will stimulate customers to purchase product. However, if the advertisement mails are sending too frequently, it will be really annoying. It will make a negative impact although it’s an active move. Outdoor advertising is a really flexible for posting ads. The ads will be post in a public area such as billboards. And it can also post on a moving transport such as bus, hot-air balloon. People will notice these ads whether they like it or not. And it can be post in different specific area if the company thinks these places have the most impact. However, it must be very short and brief. It cannot describe in details otherwise people won’t see it. It should facing different weather condition so that the company needs to spend much time changing the ads.
Advertising the product that using Internet as a medium to deliver the ads to people becomes the most important marketing strategy in 21st century. It can be share by friends to friends, it can be post on different websites, it can gain feedbacks and it can set up reputation. It cost extremely low and it just need few people to running with. All these different kinds of advantages make Internet advertising become the most unique way to post advertisement. Internet advertising should be a mandatory stuff that every company needs to have. Although it takes time to set up and it’s a long- term advertising.
Sponsorship is a
Show More

Related Documents: Advertising Media Summary Essay

Ad. Media Planning Essay

Advertising media planning Greggs Executive summary Gregg’s Coffee wish to complete a spring consumer advertised promotion in October of 2013. The client wants to achieve a minimum of 250 Tarps across the five main metropolitan newspapers in New Zealand; The New Zealand Herald, The Waikato Times, The Dominion Post, The Press and the Otago Daily Times. The budget has no monetary limit and is task related therefore the client will agree to the campaign that reaches the minimum of 250 TARPS…

Words 3624 - Pages 15

Imc Portfolio Essay

Tools * Table of Articles * Summary of Articles * Observations * Conclusion | 3 | Decision Making Area 2:Establishing Objectives and Budgeting for the IMC Program * Table of Articles * Summary of Articles * Observations * Conclusion | 8 | Decision Making Area 3:Investment Decisions * Table of Articles * Summary of Articles * Observations * Conclusion | 12 | Decision Making Area 4:Message Strategy Decisions * Table of Articles * Summary of Articles * Observations…

Words 3707 - Pages 15

Essay Advertising and Ben Sherman

Executive Summary The following report forms the layout and approach of a launch campaign for the introduction of a new female hair care range by Ben Sherman in the UK. The research allows us to define the best method and approach to follow in terms of communicating with the target audience. The objectives outlined draw attention to the new haircare range of a matching shampoo and conditioner, while maintaining the honest brand appeal of Ben Sherman. An integrated media approach for the advertising…

Words 2224 - Pages 9

Chipotle Executive Summary

Executive Summary Chipotle opened its first store in 1993 and has seen astonishing growth and financial success since going public in 2006. Chipotle has been one of the industry’s leaders in serving and promoting sustainable food. Its high-quality natural food has given it a competitive advantage over competitors in a market that is increasingly becoming more conscious about what they eat. Chipotle has a mission of serving "Food with Integrity" to its customers. There are now over 1,400 Chipotle…

Words 502 - Pages 3

Adv Practice Exam Essay

(3) advantages when advertising on television? Which organisations measure magazine circulation? Three advantages: Pervasiveness: Television advertising makes it possible to reach large audiences. Marketers selling products and services that appeal to broad target audiences find that TV lets them reach mass markets Cost-efficiency: Companies with widespread distribution and availability of their products and services use TV to reach mass market and deliver their advertising messages at a very…

Words 904 - Pages 4

Essay about KINGS LAUNDRY ADVERTISING PLAN

Lake Charles, LA 70601 Prepared by: Thierry R. Williams Date: 25 June 2013 Advertising Plan Confidentiality The reader acknowledges by examining or possessing this packet that the information within this advertising plan is confidential. The reader agrees not to disclose any of this information, without the express written permission of Kings Laundry Mat. The reader acknowledges that any information in this advertising plan is confidential in nature, unless otherwise in the public domain, and…

Words 1981 - Pages 8

Decamanual 4 Essay example

Advertising Campaign Event Monarch High School 329 Campus Drive Louisville, CO 80027 Sheridan Paul and Abigail Pelsmaeker Table Of Contents I. Executive Summary……………………………………………………………………… ...1 II. Description……….………………………………………………………………………. 2-3 III. Objectives of The Campaign……………………………………………………………. ..3 IV. Identification Of Target Markets…………………………………………………………..3-4 I. Primary Markets…………………………………………………………………….3 II. Secondary Markets………………………………………………………………...4 V. List of Advertising…

Words 2275 - Pages 10

Airport Marketing Essay

Executive Summary First and foremost, our world today is more connected than ever before. Over the last decade – especially the last five years – this connectedness has been most influenced due to the proliferation of the Internet, the immense popularity of social networks and the rapid rise in smartphone usage. This hassled to the rise of a new kind of traveler who is not only increasingly connected to thousands of people in his/her virtual networks, but also uses these networks to find recommendations…

Words 2281 - Pages 10

Essay on Belch3e Ch02

Education (Australia) Pty Ltd Belch, Advertising: An Integrated Marketing Communication Perspective, 3e 2-1 Learning objectives 2.1 To review the concept of marketing, examining how both marketing and marketing communication have evolved. 2.2 To introduce and define the concept of integrated marketing communication (IMC). 2.3 To examine the reasons for the increasing importance of IMC. continued Copyright © 2014 McGraw-Hill Education (Australia) Pty Ltd Belch, Advertising: An Integrated Marketing Communication…

Words 2672 - Pages 11

Best Western Case Study

platform for the organization to encourage readers to participate and would certainly serve as free advertising for Best Western and all franchisees in a difficult economic period. The company could pick winners on a daily or weekly basis and reward them with hotel stays for their participation. This would be a home run for the company in terms of free advertising and the potential revenue gain. Summary Given the opportunity I would utilize the marketing approach for Best Western to utilize Pinterest…

Words 354 - Pages 2