The purpose of the memo is to provide potential revisions for the improvement of the Aggieland Outfitters’ webpage and present possible solutions to the site’s problematic shortcomings.
Summary
Overall, I was quite pleased with the visual aesthetic of Aggieland Outfitters Online and found it rather simple to browse through the various shopping categories. Although the site is pleasing in numerous aspects, there are a few minor drawbacks I would like to discuss; therefore, I have several propositions concerning such drawbacks and have developed potential solutions for the betterment of the webpage.
Discussion
Aggieland Outfitters’ website is home to numerous pleasurable online traits and qualities. Primarily, the layout design of the website’s homepage is aesthetically pleasing; while centering the palette around Texas A&M University’s official color, the inclusion of additional tones and shades contributes to the overall visual appeal of the page. Moreover, the usage of graphics provides the consumer with a deeper understanding of the products available, and the placement of varying fonts and font…show more content… To begin with, the built-in search engine is very unreliable; I found it very displeasing that the site failed to recognize my search and provided items completely irrelevant to the desired merchandise. For instance, search results for “Aggie mom t-shirts” include men’s watches, home décor, and footwear, yet the specific items can be found after endlessly scrolling through the T-Shirts tab. This problem not only frustrates the customer, but it makes the transaction process far more difficult and time consuming. Faults such as these contribute to the lack of navigability offered by Aggieland Outfitters’ online resource. Possible improvements include refining the available search options and ensuring each requested search aligns with the displayed
