Alcohol Think Again Campaign: Glass Body

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A new study led by the University of Pittsburgh, reveals that moderate amounts of alcohol—consumed in a social setting—can enhance positive emotions and social bonding and relieve negative emotions among those drinking (Association of Physiological Science, 2012). However, misuse of alcohol can severely damage the human body. Each year severe consequences arise from the consumption of alcohol abuse. In 2010, the estimated amount of alcohol-related issues was $14,352,000,000. Up to 15 deaths are recorded each year and statistics prove that more than 430 individuals are admitted to hospital due to irresponsible reckless use of alcohol. However, the government creates, sponsors and supports many campaigns and other different ways for alcohol-related …show more content…
The campaign aims to reduce the amount of long-term alcohol-related diseases. Another way the government has tried to reduce the amount of alcohol-related issues is increasing alcohol taxations. Some techniques to reduce the number of alcohol-related issues are extremely effective in reducing the number of alcohol-related harm but some, not as successful.

Alcohol think again is a public campaign that targets the harms associated with the consumption and supply of alcohol. The most recent campaign Glass Body, views the harmful effects alcohol can have on the human body. Especially the digestive system and the cardiovascular system. Serious effects alcohol has on the digestive system consist of damaged cells in the mouth, throat, oesophagus, liver and bowel, leading to cancer. Deadly effects on the cardiovascular system is high blood pressure, irregular heartbeat and weakened heart muscle. This could lead to heart attacks or strokes. The campaign targets everyone but especially regular alcohol consumers. Glass Body informs all viewers that reducing alcohol consumption will reduce the risk of developing alcohol-related diseases, such as stroke, heart attacks, and …show more content…
Raising the prices of alcohol through the increase of excise is one of the most successful and effective way of reducing alcohol consequences as well as excessive drinking. The government has decided to rise 10% of all alcohol taxes, to reduce the number of hospitalizations and death each year in Australia. A research shows that nearly devastating 6000 deaths occur per year. The amount of alcohol misuse will only increase if the government didn’t implement this 10% tax increase. When the law was introduced there was a significant and positive result. The alcohol consumed daily by an individual significantly reduced from 8.1% to 7.2% only in three years. This suggestion and implementation from the government is also targeted to help to reduce the amount of traffic accidents and violence. 1 in 4 Australians were a victim of alcohol-related verbal abuse. 13% were made to feel fearful by someone under the influence of alcohol. 4.5% of Australians aged 14 years or older had been physically abused by someone under the influence of alcohol (Family Peace Foundation, 2017). It is the governments obligation to protect each citizen’s health and well-being. By raising the taxes of alcohol, the number of violence and alcohol abuse will significantly decrease. This proposal is overall effective in reducing the number of accidents from alcohol.
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