Aldi Swot Analysis Essay

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For an average supermarket in Southern California, a dozen non-organic eggs costs around $3.29. At Aldi, they sell their eggs for $.77. They believe that if you sell items at a lower cost, then customers will want to return often and shop at Aldi regularly. Yes, profits are not what most companies’ think would be successful enough, but if you sell multiple items in over 2,000 locations, profits will be made. “The no-frills grocery shopping experience focuses on customers first - delivering high quality food they’re proud to serve their family, responsive customer service, everyday low prices and a quick-and-easy shopping experience with only four to five aisles and all the essentials.” Aldi (2016). The small stores make it simple for customers to find what they’re looking for which makes it extremely convenient. …show more content…
The term SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. A SWOT helps a company analyze themselves by looking at the competitive market.
Strengths
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The best part of the company, in my opinion, is their ability to produce their own goods. They have a strong return policy that pleases customers and gives them a reason to want to shop there. They can stand by their beliefs and provide a great product at cheap prices. Operating costs are a huge part of any business and the ability to reduce them, makes it easier to sell goods at a minimal charge.” The no-frills grocery shopping experience focuses on customers first - delivering high quality food they’re proud to serve their family, responsive customer service, everyday low prices and a quick-and-easy shopping experience with only four to five aisles and all the essentials. We carry the weekly must-haves and display them in their designed shipping boxes to help save time and resources to restock shelves.” Aldi
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