Allegiant Athletic Agency Case Study

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Allegiant Athletic Agency, better known by its nickname A3, is an athletic representation firm located in market square of downtown Knoxville, Tennessee. They sign future and current professional athletes and handle most of the aspects of their professional life from negotiating contracts with teams, endorsement deals with brands, and public relations. The firm currently has clients in the field of professional football, basketball (NBA and international), golf, and some coaches. Some of the well-known football players they represent are former Tennessee safety and fifth overall pick in the 2010 draft Eric Berry, former Tennessee defensive tackle Albert Haynesworth, and former Clemson running back C.J. Spiller; who all have played in at least one pro-bowl and thirty nine others. Their basketball client list isn’t as extensive but they represent Knoxville native Ty Greene, former Tennessee State guard Pat Miller, and former South Dakota State guard Nate Wolters (A3.com). Allegiant Athletic Agency, is the only homegrown and operated full service athletic agency in Knoxville with a diverse, successful staff from many different backgrounds who try to make a difference in the community making it a unique company to the area.
Although Allegiant Athletic Agency’s client list is weighted down with former Tennessee players
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Speck said that the majority of his clients were introduced to him from players he already signed that attend their school, and says that’s “the reason why a lot of agents sign players from the same school year after year” (Flory). “”It’s a relationship-driven business,” Speck admits (Flory). According to A3’s website their purpose “is to deliver service through teamwork”, and their mission is “to create a team with shared values and work ethic that has a collective passion to serve our clients”