Allround Executive Summary

By the time period 6 came around, we were almost fully recovered from our significant drop in stock price seen in periods 2 and 3. It seemed that at this point as we continued to gain our brand value back, it was time to introduce another product to the lineup, as consumers are more likely to trust it. This led to the introduction of Allright. We started it at a similar price point to Allround +, but 10 cents cheaper at $5.10. We didn’t want to be too ambitious with the price, especially because it is a new product and we needed consumers to have a better opportunity to see the value and progression of our brands. With its introduction, we also matched the advertising budget of Allround, at 9 million. We didn’t want to start with the lofty budget of Allround + 14 million, especially because this adds on to our current advertising spending, making it a very large expense in the first place. Overall, we saw this round as an opportunity for Allround to continue to grow as we leaped into an addition of a new product.
Decision 7:
In this round, we did minor adjustments to increase pricing, adapting to the slight industry changes of price as well as inflation. We also slightly decreased co-op advertising promotion allowance for Allround …show more content…
As the strategy is implemented, it is much easier to learn what works and what does not work, which makes experience even more valuable. We learned that brand strategy is not necessarily as concrete as a company would like, and that it has a certain amount of wiggle room. When implementing the actual strategy from the section above, we initially did not make changes although the signs and downfalls were present. We quickly learned that as the simulation or any business progresses, the strategy evolves and grows along with it. Around round three we had to evaluate and replan some of our overall and brand strategy to help with sales and revenue. We

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