Allstate Insurance Advertisement Analysis

Words: 361
Pages: 2
Open Document
The advertisement is made by the insurance company Allstate. In the advertisement, the man drives his car into another then later on, slamming the car into a pole crushing it. According to this advertisement, if a person doesn’t have Allstate insurance, then a man will ram into car into a pole. The type of propaganda used in the advertisement would be “appeals to fear or prejudice.” The advertisement is trying to show what will happen if a person doesn’t get Allstate Insurance. It attempts to create fear that your car will be destroyed by a man if a person doesn’t get Allstate insurance. This advertisement cannot convince people to get their insurance. The advertisement isn’t really effective because the advertisement isn’t true. There’s no
Show More

Related Documents: Allstate Insurance Advertisement Analysis

Lemons Paula MKT 86502 Assignment4 Alls hellip Essay

Case Study: ALLSTATE Paula Gray Lemons California Southern University Marketing/MKT 86502 August 14, 2015 Dr. Fogel Case Study: ALLSTATE Introduction This case study examines how Allstate being a conservative insurance company takes a turnaround and go after non-conservative market- motorcycle riders. While its competitors, Progressive and Geico, normally held this market and were a favor with the motorcycle riders, Allstate stepped into the picture. (Keller & Kotler, 2012). Allstate did market…

Words 912 - Pages 4

Marketing Plan Essay

Marketing plan MKT/421 Introduction Allstate Insurance Company is considering offering customers the ability to submit claims information online that will automatically generate claims estimates. Marketing is important to Allstate because it will allow the company to conduct research that will produce data useful for management in determining whether this is a profitable expansion of service that will deliver additional customer satisfaction and ensure customer loyalty. Offering new products…

Words 6366 - Pages 26

Student: Insurance and Agent Based Model Essay

Market Analysis • Consumer expenditure for Automotive insurance was $134,417,010 in the year 2008[1] • Market is highly fractionated The graph below shows that the top 4 companies State Farm, Allstate, Progressive and Geico account for 43.3 % of the market. [pic][2] The Insurance industry can be structured in the following ways: • Distribution Type | |CAPTIVE |INDEPENDENT |DIRECT…

Words 3176 - Pages 13

Case Study on Sears Essay

analysts said that Sears required $1 billion in cuts to make it competitive, substantially more than the $600 million that Brennan said the cost-cutting program would achieve. Standard and Poors reduced its credit rating on Sears to single A. Asset Analysis Focus commented that: "Sears, Roebuck & Co. has one of the greatest price to intrinsic value disparities of any large publicly traded company."5 In February 1991, Sears traded at between $25 and $30 a share, while analysts speculated it had a breakup…

Words 9001 - Pages 37