Amazon's Mission Statement

Words: 1081
Pages: 5
Open Document
1-What does it mean to have the mission, “the earth’s most customer-centric company? How well is Amazon achieving this mission?
Mission statements define who you are, what you believe, and why you exist. They lay out the guiding principles by which you run your business. They set the course and tone by which your organization and all your employees operate.
Amazon’s mission statement is clear and bold. They seek to be the best-not the best online retail site in America or even North America, but the world-“Earth’s most customer centric company.” No one, no customer or employee can question this company’s focus and position. They set the bar high and they have backed their words up through performance.
I think they are going good on it. …show more content…
Also online marketers should be careful consumer protection laws in the US.
In US, laws protect the authors and producers I think the copyright laws could affect the online marketers.
6- What are the strengths and weakness of Amazon’s pricing strategy? How do its prices compare with competitors on specific books? On these specific books, how do amazon’s prices compare with brocks-and-mortar retailers such as Walmart or Costo, ultimately, libraries and electronic reference sources?
Strengths:
Amazon’s delivery logistics has set the standard for product delivery through e-commerce channels. Amazon’s use of economies of scope is at the heart of its success. Using its massive IT infrastructure and delivery systems to deliver the widest range of products.
Weakness:
Although Amazon’s strength comes from its online presences only, it is also a weakness in that a lot of people want the touch and feel method of shopping. One of Amazon’s weaknesses is operating at very low margins, which at times can be zero. While this strategy has pushed competition out of the market, its long-term effects drive profits down. Amazon, in it pursuit of every advantage has come under fire for its avoidance tactics when it comes to paying taxes, working conditions in some warehouses and anti-competitive actions; all of which garner negative publicity.
Many of sites offer lower process than amazon causing the company to shifts its promotional pricing to free shipping over a specified
Show More

Related Documents: Amazon's Mission Statement

Case Study Of Amazon

issues can be found by adjusting the business plan. Amazon did well by being among the first to arrive in the market place back in 1994 and spent large amounts to establish its brand. The company is focused on growing too fast and should consider retracting some of the distribution centers and staff. Since Amazon’s business model was to quickly develop and grow as quickly as possible, it tried to expand beyond its customer demand level. Amazon needs to scale back and allow for natural growth which…

Words 1173 - Pages 5

Amazon case Essay

Case Report: Amazon.com This is a REQUIRED case report. You can work individually or with a group of no more than 3 members (including you, from the same section). Fill in your names and section number in the header. No discussion with anyone outside your team is allowed. Below, write your answers to Questions 1-3. If you need to make additional assumptions to answer a question, clearly state them, logically defend them, and then proceed to answer the question accordingly. Submit TWO Files per…

Words 1293 - Pages 6

Amazon Epo Case Study

Amazon ECHO – your personal assistant Whenever we come across the word “personal assistant”, the first thing that comes in our mind is SIRI . SIRI is a great innovation in Artificial Intelligence (AI), and that’s what Amazon ECHO is. Amazon ECHO is now your new personal assistant that comes in the form of cylindrical speaker and an always listening assistant ALEXA. What is ECHO? Amazon ECHO is a new innovation in the field of Artificial Intelligence. It’s a speaker with an inbuilt microphone which…

Words 708 - Pages 3

Ericsson Cloud Computing

ABSTRACT Cloud computing is defined by Cearly and Phifer in their case study titled “Case Studies in Cloud Computing” as “a style of computing in which scalable and elastic IT-related capabilities are provided ‘ as a service’ to customers using Internet technologies”. Cloud computing services had been provided by major vendors such as Google, Amazon, Microsoft, IBM, Hewlett-Packard, and others for business computing until recently when Apple Corporation announced iCloud for consumers. Therefore…

Words 1434 - Pages 6

Business Strategy of Amazon Essay

world is Amazon. In this report, the goal is to analyse Amazon based on the case study provided. The analysis includes the discussion of Amazon’s s strategic intent, main resources and capabilities. In addition, this will also include analysis of the resources and capabilities that give…

Words 2456 - Pages 10

Amazon Is Not A Monopoly And Should Not Be Regulated Essay

Amazon Is Not A Monopoly and Should Not be Regulated Business Writing and Research BU.001.620.53. Rensi Zhang July 28, 2014 Amazon Is Not A Monopoly and Should Not be Regulated Recently, Amazon has been widely criticized by the media for "abusing" its "monopolistic" power to control the book market. Since February this year, Amazon has been using certain strategies against Hachette, one of the five biggest publishers. The "war" between Amazon and Hachette is simple as pie: Amazon…

Words 1234 - Pages 5

Essay on Amazon Kindle Fire2

Amazon Kindle Fire Case Study MSIT 451 Strategic Marketing Winter Quarter 2015 Professor Mulherm Gladiators Group: Jeff Aalto and Lisa Guinta January 22, 2015 Problem Jeff Bezos, Amazon’s CEO, faced a significant challenge from 2011 to 2013. During this period of time, the sales of tablets was skyrocketing. Amazon was known for its Kindle device which was the leading e-reader on the market. However, Bezos was contemplating a shift from a straight e-reader product, such as Kindle…

Words 2647 - Pages 11

Essay on Amazon v Ebay

Assignment 3: You are an Investment Analyst Student: Peter M. Burke Instructor: Dr. Muhammad Sumadi ACC557: Financial Accounting December 16, 2012 Amazon or eBay, Which is the Better Investment? Both Amazon and eBay have carved out significant niches in the online retailing world but they have done it in strikingly different ways. Despite these differences, they are similar in many ways including the legal, political and struggles they face. Topics to be covered in the following…

Words 2080 - Pages 9

Essay CASES INNOVATION FINAL

Online Assignment Submission Birmingham Business School Student ID Number: 1437704, 1492506, 1175911 Programme Of Study: GDBA Module: Cases in Global Business Assignment Title: Group Essay No. 2 Date and Time of Submission: 11/01/2015, 22:10 Please ensure that you complete and attach this Submission Form to the front of all work that is submitted online. Before submission, please ensure that your name does not appear anywhere on your work, only your Student ID number. By submitting…

Words 1813 - Pages 8

Cloud Computing Case Study

Case Study 2: Cloud Computing CIS 500 - Information Systems for Decision Making Case Study 2: Cloud Computing Cloud computing will give organizations a new way to look at expansion, globalization and mobilization that will not cost large sums of money. Ericsson decided to partner with Amazon because its company is trustworthy and flexible. Amazon has been around for a very long time and continues to stand strong by providing its customers a product that caters to their…

Words 761 - Pages 4