To do this, he first starts discussing an often stated though, in his view, incorrect metaphor that politics “is the greatest spectator sport in America” (125). He compares it to the more, in his mind, accurate metaphor that politics “is just like show business” (125). The main distinction that Postman makes between these viewpoints is that if “politics were like a sporting event, there would be several virtues to attach to its name: clarity, honesty, excellence” (126). Meanwhile, if politics is like show business the goal is not to have these virtues but to appear as if you do. This essentially means politicians need not be honest, articulate, and intelligent people, but instead they need to brand themselves as having these qualities. This means politics is just a specialized type of advertising. Hence, in the age of television the medium that shapes our political discourse is the television commercial. As a result, our political discourse is nothing more than soundbites and 30 second clips. There is no and can not be any coherent discourse in politics in the age of television because this is what the medium requires. TALK MORE ABOUT WHAT POSTMAN SAYS THIS MEANS AND HOW I INTERPRET