Both pranks and trick-or-treat started to gain traction in Britain around the same time. In fact, in the weeks before Halloween, the British grocery giant Asda chose to prohibit sales of eggs to teens in 2004. A representative for the megastore stated, "We're going to be more vigilant and we're not going to be selling eggs to under-16s." Trick or treating was starting to go out of style, or at least get some corporate control, and other things were happening that shifted the emphasis of Halloween parties back to adults. Many members of the baby boomer generation, who were enthusiastic about trick-or-treating as kids (especially those who were born in the 1950s, when the tradition was at its height), are hesitant to let go of the tradition. In the 1970s, when women, homosexuals, and people of color fought for equal rights, Halloween was certain to be a part of that