Green Team
Foundation: Business is all about resources.
Life Rule: Treat team responsibilities like your teammates life depends on your effort, navy seal mindset
Project team options: size minimum of 6, maximum of 9, smaller or larger Pros: efficient, more thoughts of ideas, more skills; Cons:
Size of teams.. Work on everything together or assign parts & take parts & teams create final plan & rework
Grading, one for all, all for one or assign parts, individual parts, graded, collective team reports graded, pros:
First things first, why expand internationally?
#1 Business Reason for expanding internationally Strengthen the company for the long term
Domestic/Current Country Market Assessment are global options better?
Market share
The Acronym SWOT (strength, weakness, opportunity, threat)
Target stores are appealing- strength
Threats replace by competitors
Class Example: Wal-mart
Major competitor revenue trends…compared to chosen company… gaining or losing vs. competition, S?W?
Why focus on revenue? Purchase patterns, customer sees value
What do most businesses focus on today? Profits & Stock price
Market/Indusry trends 3-5 years
Market disruption greater than today 3-5 years, 3 triggers/forces of disruption O&T
Technology/Creativity/Innovation(Internet Sales, globalization, investment)
Collaborationsupply chain collaboration (Nokia&Samsung collaborate and compete Apple)
Bewath od supply chain collaboration options-O
Employees, top to bottom of organization
International growth added complexity assemble team to address, PEST analysis tool, at least 3 countries
The Acronym PEST( political factors, economic, social, technology)
P: tax policy, employment laws, environment regulations, trade restrictions and tariffs, political stability
E: growth, interest rate, exchange rate, inflation
S: health consciousness, population growth, age distribution
T: R&D activity, automation, incentives, rate of change
Find@ Doing Business Website & CountryEconomy.com
SWOT Analysis Risk --- just like iceberg, 90% risk under water
S: Self deception believe own (PR) Past Results Driven---No Reality
W: Egos downplay weakness refuse to admit weakness---Look Bad
O: Think past success will continue--- no need to look for change
T: Think past success will continue---Strength will carry on
Buried in PEST
Legal & Political—P
-Countryexonomy.com Corruption Perceptions Index
Customs—S
-National
-Sub-market, eg: Shanghai, HK for China
Diversity—S
-Understand Local Interest
-Understand Company & Products
Market Entry Ease—E
-Restrictions
-Tariffs
Picking a Country
To Consider
Ability & Desire to purchase Power Parity Power(PPP)
-Today
-3 to 5 years
Corruption Index
Trading Ease. Regulations
-laws
-tariffs
Cultural Acceptance of Product
-Countrywide
-Sub-culture
Local Company Collaboration
-Joint Ventures
-Licensing
-Franchising
-Trading companies
-Global internet platform
-Global company collaboration( Partner with global company already in country)
Presence & NO presence
If high corruption, you can come up with one:
Direct Investment, Direct Sales Force, Distribution Location, Internet-Local platform, Sales Call Center-Local platform, Marketing Office
Fewer customers More customer power, more risk
Kotler’s 4 P’s
-Product
-Price
-Place
-Promotion
Target market
The need for a product, the ability to purchase the product, the desire to purchase the product
