Florida Atlantic University
MAN 4301
Dr. Elliot Ser
November 23, 2011
Contents Internal and External Environment 5
Company History 5
Company Financials 5
SWOT Analysis 6 Impact Among Human Resource Management Policies 10 Personnel Needs 11
Department Personnel 11
Bakery Department 11
Deli Department 12
Meat Department 12 Position Descriptions 13 Recruitment and Selection of Employees 13
Recruitment 13
Selection 14 Types of Training 14
Training Process 14
Needs Assessment 15
Development 15 Conduct of Training and Evaluation 15 Upgrading Skills 16…show more content… Company Financials
According to Publix’s 10-K annual reports, they recorded revenues of $24,515 million during the end of that financial year in December 2009 (FY2009), an increase of 1.7% over 2008. The operating profit of the company was $1,680.9 million in FY2009, an increase of 7.4% over 2008. The net profit was $1,161.4 million in FY2009, an increase of 6.6% over 2008 (Publix Stockholder, 2011). Publix stands as one of the largest regional grocery chains in the United States. Its main competitors are national grocery chain IGA, Kroger, and Whole Foods; consolidated retail and warehouse chains, including Wal-Mart, Target, Kmart, Costco, Sam’s Club and BJ’s Wholesale Club; and several regional grocery chains, including Fresh Market and Winn Dixie.
Publix Super Markets Inc. Financial Perspective
(In Millions) | 2007 | 2008 | 2009 | 2010 | | | | | | Total Revenue | 23,193.6 | 24,109.6 | 24,515.0 | 25,328.1 | Net Income | 1,183.9 | 1,089.8 | 1,161.4 | 1,338.1 | Profit Margin | 5.10% | 4.52% | 4.74% | 5.28% |
SWOT Analysis
Strengths: Publix has focused on customer service to develop a competitive advantage. For the 14th consecutive year, the company is the highest-ranking supermarket for customer satisfaction. This is the key for Publix to enhance their customer’s willingness to spend in the store. According to Gomez-Mejia, Balkin, and Cardy, (2010), “One of eight
