In Black Friday: Consumerism Minus Civilization by Andrew Leonard he explains to us how after Thanksgiving, a day that’s supposed to be filled with selflessness and giving thanks, we go out into this insane shopping day. It is called Black Friday where it is almost as if the idea of thanksgiving has been forgotten and now selfishness and lunacy is being displayed. He talks about he watched this commercial about a crazy target lady who is OCD when it comes to Christmas and shows off her shopping utility belt. The crazy target lady makes is so proud of herself for how ready she is for Black Friday. She stand for something much bigger though and that is that she is America. The target commercial and all other Black Friday ads portray to us that