50 The purpose of this paper is to report the data of citrus fruit to determine if opening a fruit stand is feasable in Greensboro, NC. There will be demographics of the Greensboro community established. The variables will explain in the US how price affects the amount of fruits harvested in tons. Given in this discussion will be greensboro's average income per household and population size to further determine if opening up a fruit stand is feasable. There will be a transisiton to explain the demand analysis ran to influence the decision to open the fruit stand. The aim will then further explain how the demand analysis will affect the decision. A forecast will be done to predict the the next four months using the regression equation; the results will be related to the decsion. Lastly all the information will be compiled to determine if the Citrus fruit stand should be opened in greensboro or not. Demographics to Establish the Demand In order to make the final decision on opening up a fruit stand, the independent variables need to be addressed. Poupulation, average income per household, and growth of people is a key factor in determining the demand. The main question to answer is if Greensboro can sustain another citrus fruit stand with farmer markets as competition. Although fruit is not very expensive, one must look into the average income per household to determine if people can afford to buy fruit. This will help address the demand for fruit. The income level can also deterimine what peole are willing to pay for fruit hence helping increase the margnal profit of the fruti stand. The average income of $41,530 per household is lower in Greensboro than in North Carolina which is $43,995.This information explains that the higher the income the more demand for convience. People may choose to buy from an organic fruit stand as opposed to buying from the local grocery store. Since the income has been identified price is the next variable one can use to determine if this stand is feasable. Price is set based on what people are willing to pay as well as competition. The dependent