1. Executive Summary 2
2. Organizational Overview 3
3. Issue Analysis 12
4. Analysis of Information Systems 14
4.1 Customer relationship management 14
4.2 Knowledge Management 19
4.3 E-Procurement and McDonald’s 25
4.4 Supply Chain and Logistic Management Definition 29
5. Details Analysis of suggested Systems 35
6. Organizational Impact of Recent Systems 36
7. An overall analysis of organization 40
Conclusion: 42
Reference 44
Analysis of Mc Donald’s Information systems
Executive Summary
McDonalds is the world's largest chain of burger fast food and perhaps is one of the fastest and rapidly growing fast food chain restaurants in the world. It uses various Information Systems to thrive in a competitive marketplace of fast food industry. Some of the Information systems used by McDonalds will be described in detail in the report analyzing the benefits of each system to McDonalds. The report begins with general description of McDonald’s along with the food offered and the Information systems used. Then a through issue analysis will be carried out to dissect the problems faced by McDonalds and the strength of McDonalds’ as compared to KFC its closest competitor. The report then deals with the e-Procurement issue of McDonalds which explains different type of eProcurement used and the steps followed in the procurement process. EProcurement section is then proceeded by logistics section where firstly supply chain is talked in brief and then supply chain specific to McDonalds is explained. The logistics standards & processes followed in the supply chain and few of the most important logistics processes are explained in detail in that section.
Furthermore, the Knowledge Management Information System section of the report clarifies the concept of Knowledge Management and illustrates the use of the system in McDonald’s. After the Knowledge is shared within the employees, it has to be utilized properly to serve the customer well. Hence for the purpose of excellent customer service, McDonald’s uses Customer Service Information System. The report examines various stages of Customer Relationship management and maps it against the benefits offered to McDonald’s.
Finally, the impact of the suggested system and risk associated on utilizing the systems are briefly discussed. Various positive impacts on business structure, organization culture and management processes are attributed by the suggested information system used are discussed with examples and Concluded.
2. Organizational Overview
McDonalds is the world's largest chain of burger fast food restaurants, serving more than 58 million customers daily. McDonalds’ is perhaps one of the fastest and rapidly growing fast food chain restaurants in the world. In the year 1971 first McDonald’s restaurant was opened in the suburb of Sydney named Yagoona. Since then there are 780
