Analysis Of Nintendo

ROTTEN
● R
Resource: cost and availability A major technology plant is destroyed and computer chips for gaming are unavailable for Nintendo® to use in production. Nintendo's® supply decreases—the curve shifts to the left.
● O
Other goods Example: The price of video monitors decreases. People are buying more monitors and may be tempted to get a new Nintendo® game system as well. I Income
Example: The NBA® gives all players a huge raise, and now they can buy more shoes. Demand increases—the curve shifts to the right.
● B
Buyers, number of
Example: The sports arena is closed for renovations and all games are moved to a different county. Fewer sports fans visit the Nike® store next to the arena, so there are fewer buyers demanding goods from that store. Demand decreases—the curve shifts to the left.
● E
Expectations of price Example: People hear that the price of Nike shoes will go up in the future. They buy more shoes now. Demand increases—the curve shifts to the right.
● Nintendo's® supply increases—the curve shifts to the right.
● T
Taxes, subsidies, and government regulation Example: The government doubles taxes on all parts used to manufacture Nintendo consoles in the United States. This causes
Nintendo's® manufacturing costs to increase and lowers profitability. Nintendo's® supply decreases—the curve shifts to the left.
● T
Technology (productivity)
Example: A new machine is developed that assembles the consoles in half the time causing Nintendo's® costs to decrease. Nintendo's® supply increases—the curve shifts to the right.
● E
Expectations of the producer Example: Nintendo® expects to have higher demand for its new console over the holiday season. Nintendo's® supply increases—the curve shifts to the right.
● N
Number of firms in the industry
Example: Three other video game manufacturers go out of business causing less competition for Nintendo®. The market supply decreases due to fewer businesses in the industry—the curve shifts to the left.
TRIBE

T Tastes and preferences Example: People prefer the Nike® shoe to other brands because of its use of newer technology. Demand increases—the curve shifts to the right. R Related goods and services Example: The price of shoelaces quadruples. People decide to wear more sandals. Demand decreases—the curve shifts to the left.

I

Income

Example: The NBA® gives all players a huge raise, and now they can buy more shoes. Demand increases—the curve shifts to the right.

B Buyers
,
number of

Example: The sports arena is closed for renovations and all games are moved to a different county. Fewer sports fans visit the Nike® store next to the arena, so there are fewer buyers demanding goods from that store.
Demand decreases—the curve shifts to the left.

E Expectation s of price

Example: People hear that the price of Nike shoes will go up in the future.
They buy more shoes now. Demand increases—the curve shifts to the right. Suppliers will typically produce more of a good when the price rises.
Supply (S) is the "whole curve," meaning the supply for goods and services at all prices. Quantity supplied (QS) is a "specific point" on the curve, showing how much will be produced at a "specific price." A curve shift to the left indicates a decrease in supply. A curve shift to the right indicates an increase in supply
● Factors other than price will shift the whole supply or demand curve. Price only creates a change in quantity demanded or quantity supplied.
● The point where the supply and demand curves meet (also known as the equilibrium point) identifies the equilibrium price. This is how much suppliers should charge for their product.
● In a graph, the point where the supply curve and demand curve intersect is called the equilibrium point.
● This point corresponds to the equilibrium price, the one a business should seek to charge.
● If suppliers charge a price higher than equilibrium, a surplus will result. If they charge less than equilibrium, a shortage

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