In Robert Rodriguez’s “Marketing New Inventions” he goes through the trials and errors of running and maintaining a small business and having good ideas to back it up. He goes into showing the key points of running a business and how hard it is in the economy and the world of ideas. Everyone has ideas but they aren’t worth anything unless you can explain them and back them up. Like Shelly Conte and her mother, they started a successful business with a toy called Hide-N-Seek Hayley. Eventually they got over run by other companies coming out with toys similar to theirs, and the toy eventually went off the market. To understand some of the most useful inventions it has to be something that will stick around and have a high market. You have to control better marketing skills. One invention that could be argued the most useful invention is the candle. The candle used in many ways can be assured it’s the most useful invention that was ever made. Originally made for a source of light can also be used in modern days as decoration, used for their smell and most of all, still lighting.…show more content… At night you’d want to be able to see. The candle has been run down over the years as a light source by lights and flashlights but their effectiveness has not gone away. Say it’s the middle of a storm and the power goes out, you don’t have any more light. You go to grab that flashlight that has been sitting there untouched since the last storm, but the batteries are dead and you forgot to go to the store to get more. You will turn to a candle to add light to the situation. Although, now it’s not the first choice, it’s one of the most effective
