Imagine you just took your eyes off your child for a quick second. In that quick second you discover that your child has begun to play with a box of chemicals. Your first reaction is to panic, but then you realize you have Tide Pods. Tide Pods are safely stored away in a container to prevent accidents like this from happening. The magazine Good Housekeeping has been around since 1909; it contains an advertisement for Tide Pods. Mainly people with kids would be likely to purchase this product. The company Tide uses their brand to convey a safety message. By presenting a possible scenario for which a child could be harmed, Tide appeals to the reader's need to feel nurtured and to feel safe.
The simplicity of the Ad takes attention away from…show more content… The page for the Ad is divided into two parts. On the top half of the page, there is a white baby with brown hair wearing a bright yellow shirt. He is reaching for the Tide Pods that are in a big brown laundry basket, located in what appears to be a laundry room. The room that the baby is in has a white washer and dryer and brown hardwood floors. In the top right-hand corner of the page the following words are listed: "A safety message from Tide"(the Tide logo is used).On the bottom half of the page, "Everyday items can become dangerous in little hands" is typed in white words on a bright orange background. Underneath the words are three pictures, that list three steps as follows: "Keep Them Up"(far left side of page), "Keep Them Closed"(next to the first phrase), and "Keep them Safe" (far right side of the page). The overall tone of the Ad is serious. The use of the bright colors illustrates the author safety message in a positive light. The relationship between the images present in the Ad and the text, conveys Tide's safety message to keep children safe. The focal point of the Ad moves more toward the child reaching into the basket for the Tide Pods. If someone was to view this Ad, they would likely notice the child first, versus the product being
