Angie Bachmann is a housewife with three daughters and a workaholic husband. She got depressed being alone in the house every day. One day she went to the casino and gambled and felt relief afterwards. She started going to the casino once a week. She set limits, playing for an hour and spending only what she had on her wallet. She became addicted to gambling because of how it solved her depression. She lost all her money and filed for bankruptcy.
Angie Bachmann’s parents died of to cancer. She inherited almost a million dollars from them. She tried to stop gambling and moved to Tennessee where gambling was illegal. But because of her parent’s death she got depressed again. She started having anxiety attacks. For Bachmann gambling was the solution…show more content… Harrah’s also gave her $10,000 to play with, compliments of the house. They knew that after gambling the $10,000 Harrah’s gave. She would use her own money to bet afterwards. From Reza Habib’s experiment and the realization Timothy Fong in his studies which is “It makes sense that some highly rewarding behaviors, like gambling, can cause dramatic [physical] changes, too.” Whenever a pathological gambler see a near miss their dopamine level increases thus increasing their cravings to play more. That is why casinos program their machines to show near misses. Like any legitimate business their need is to make a profit. The primary purpose of a business is to maximize profits in a legal way. In the gaming industries or casinos, they give coupons or free stuff to their members via email or mail. So that they would come and play which increases profit from the money they spent. Business also tries to pull back costumers who are inactive towards the customer lifecycle. Angie Bachmann kept receiving calls and offers from different casinos. This is because of the marketing strategy of a
