THE ROLE OF ADVERTISING IN MARKETING COMMUNICATIONS
Marketing communications:
Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers – directly or indirectly – about the products and brands that they sell. In a sense, marketing communications represent the “voice” of the brand and are a means by which it can establish a dialogue and build relationships with consumers.
Marketing communications perform several functions for consumers. Consumers can…
Words 9841 - Pages 40