Apple Article Review Essay

Submitted By clintwansa
Words: 682
Pages: 3
Open Document
Apple’s Narrowed Focus

Clint C. Wansa

National University

The article gives a brief description of how Steve Jobs, founder of the Apple Inc., grew the company into the world’s leading computer company. Starting from literally the ground up by forming the company out of his parents’ garage, Jobs was able to use his leadership qualities to form one of the world’s most desirable companies. Apple has grown exponentially in the last several years due in large part to Job’s personality and effectiveness to lead others. As stated in the article, “he helped to transform seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing.” (Isaacson 2012) Due to this transformation, consumers now have the desired products such as the iPhone, iPad, and iPod. Even though the company has changed these industries, it was Jobs’ leadership traits and qualities that made Jobs one of the world’s leading inventors. The trait approach to leadership according to Zaccaro et al (Northouse 2010), states that Zaccaro found support for finding leaders to have higher intelligence than non-leaders. To work for a company such as Apple, especially in a department such as research and development, one would have to possess great intellectual skills. Steve Jobs was obviously intelligent. He used his intelligence to step away from the company and see that he needed to narrow the focus of only a select few projects. By doing this, Jobs was able to take Apple to new profitable extremes and popularity. Companies typically consider growth as having more. Steve Jobs was more focused on having Apple specialize in only a few select products instead of having a vast array of different products. In the article, Jobs is asked about why he has a tendency to be “tough on people”. His response was simply “look at the results”. Jobs went on to explain that the people he works with are all smart and that any of them could get a job at another place, but they don’t. (Isaacson 2012) This is crucial for a good leader to recognize. Jobs recognized that he was not any better of a person than his co-workers, especially intellectually. This was a large part of Apple’s success.
The article then highlights Jobs’ focus. Apple “… was producing a random array of computers and peripherals…” (Isaacson 2012) and Jobs knew he needed to narrow the focus of the company. He had seen the mistakes other technology and computer companies had made. He possessed the patience and confidence to take a step back and look at the direction the company could have potentially gone. Instead of attempting to mass-produce different products like many other similar companies would have
Show More

Related Documents: Apple Article Review Essay

Article Summary On Apple Television

Ali Zaman Information Technology 101 Professor Ali Emdadi IT News Report 1 Article SummaryThe Apple TV is as revolutionary as it is sleek. The Apple TV is a small square box about three inches wide. It is not only small but also easily accessible from any Apple device. All you have to do is connect it through an HDMI cable to your HD television and instantly all of the things that you see on your IPhone, Ipad, and MacBook are shown onto the TV in a process called airplay. Not only are videos…

Words 496 - Pages 2

Customer Service and Apple Essay

improvements for the company on this subject. I have chosen to discuss Apple, Inc. again. In the previous assignment, I discussed about how Apple, Inc. have invested a lot of time and money into developing their electronical devices over the years to help them meet the requirements of the customers and to satisfy them. By comparing the different iPhone models from the 2G all the way up to the 6/6 Plus, you can see the leaps and bounds that Apple have taken to make sure that the mobile device is going to satisfy…

Words 1458 - Pages 6

Assignment: Iphone and Ambient Light Sensor Essay

APPLE Inc. 2010, Problem Statement: You have been hired by the ghost of Steve Jobs as the senior technical officer. Your first assignment is to: 1. Determine Apple’s business/technology strengths & weaknesses. [2 points] Strengths * They have differentiated themselves from their competition by offering unique products. In addition they were one of the first companies that spend a lot of time on the physical design of their products. * They are a billion dollar business that…

Words 890 - Pages 4

Essay on Final Amazon Fire TV 2 Word

responding time than any other streaming device, including the newer Amazon Fire TV. Apple TV: According the USAtoday.com, half of U.S. hoes own Apple products, which means lots of people own some music, movies or TV shows on iTunes. The Apple TV allows consumers to have all access to their iTunes content. Airplay is awesome. It can erectly and easily mirror music, photos and videos from nearly any App to Apple TV. Google Chromecast: The price ($35) is undefeatable. Consumers would go for that…

Words 2443 - Pages 10

Essay on Apple Comues

apple logo Apple Computer Reading List Books covering the history of Apple Computer, Inc. apple logo Apple History Links General Links | Woz Links | Steve Jobs Links General Links www.apple-history.com Covers 1976 to the present, with interesting photos of key people. Also features a tremendous gallery of over 100 Apple computers with descriptions and high quality photos from the Apple I to the iMac. A great place to start your history tour. An American Icon Reboots Six articles…

Words 3666 - Pages 15

Essay on Edcx Week1

After doing the quiz it turns out according to Jones (2009) I align mainly with ‘liberalism’ values, when it comes to education orientation. However I also agreed with the ‘critical’ views on education. I found that Apple (2005) made some interesting points about neo-liberalism. Some I agreed with while others I did not, which also explains why I have a combination of orientations to education. The main idea that struck me out of this text, was the idea of to many people training to do higher education…

Words 390 - Pages 2

Essay about Case Analysis

Thinking and Innovation at Apple I. Executive Summary Apple is one of the most powerful and influential corporations of our time. They have reached stock price of $600 per share, annual sales exceeding $100 billion, and grown bigger than established companies by multiples between 3 and 25. (Thomke 2012) However, Apple’s success is relatively new. Apple didn’t start thriving until 2000. When Steve Jobs returned in 1997 their market share was a measly $5 per share. Apple needed help. They needed…

Words 1385 - Pages 6

Apple Case Study Report Essay

------------------------------------------------- Assessment 1 - Case Study Report 1 Question 1: 1 Question 2: 3 Question 3: 4 List of References 5 Assessment 1 - Case Study Report | Case: “The success of the iPod and iPhone raises the licensing question for Apple… Again”(Source: Chap 1, Page 33) Question 1: Use the cyclic Innovation Model (Fig1.9, pg. 30) figure to illustrate the innovation process in this case and provide a brief description. Innovation is not only invented via technical invention,…

Words 1583 - Pages 7

New Google Maps App's Marketing Concepts: Product Features and the Micro-Environment Essay

The article in News Limited Network on 10 July 2013 shows how the New Google Maps app utilizes two marketing concepts: the features of product and the micro-environment. The New Google Maps app can easily distinguish the old one and any other similar products because of its features. For example, it is the first time that they can build in street-by-street navigation and offer the newest updates of traffic information, especially traffic congestion. It means that quicker routes will be proposed…

Words 442 - Pages 2

Steve Jobs Informative Speech

and his friends were able to launch their first personal computer, the Apple I. The launch of the original Apple I and the Apple II a year latter, made Jobs becomes a multimillionaire while he was still in his mid-twenties. After the success of the Apple II, Apple hired a new executive and eventually fired Jobs in 1985. b. In Blumenthal’s textbook, Steve Jobs: The Man Who Though Different, she said after his resignation from Apple in 1986, Jobs invested $7 million dollars in the new computer company…

Words 964 - Pages 4