Apple Case Essay

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1. Apple’s core business is Combination. They are both a goods and service retailer.
2. The article mentions some store secrets revealed through interviews. One interviewee stated that intensive control of how employees interact with customers which provides good customer service. Stated in Apple employee training manuals are the following; “Approach customers with a warm welcome,” “Probe politely to understand all the customer’s needs,” “Present a solution for the customer to take home today,” “Listen for and resolve any issues or concerns,” and “End with a fond farewell and an invitation to return.” This makes Apple unique by always putting the customer first and also by providing customer with a carefree atmosphere with airy interiors and attractive lighting.
3. Apple uses technology every minutes of every day. A way they use technology to facilitate RR is by
4. Apple provides exactly what is expected when it comes to value offerings. They have clean store and convenient hours for those who are available during the day and those only available at night. When it comes to augmented value offerings they also go above and beyond. When a customer walks into an Apple store they are able to try each of Apples products and each Apple employee is trained to teach their customer all about their products. Apple’s store set up is very well put together, from the point where a customer walks in all the way to the back where the customer pays.
5. I believe Apple’s

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