Apple's Secret Of Success: Traditional Marketing Vs. Cult Marketing

Submitted By Trieste79
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Books:

Schneider, S., 2011. Apple‘s Secret Of Success: Traditional Marketing Vs. Cult Marketing. [e-book] Hamburg: Diplomica Verlag. Available through: University Of Southampton [9 October 2013].

Edson, J., 2012, Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences. [e-book] Hoboken: Wiley. Available through: University Of Southampton [9 October 2013].

Jay, E., 2012. Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius. [e-book] Hoboken: Wiley. Available through: University Of Southampton < http://site.ebrary.com/lib/soton/docDetail.action?docID=10595361 > [9 October 2013].

Steven, L., 2007. The perfect thing: how the iPod shuffles commerce, culture, and coolness. New York: Simon & Schuster Paperbacks.

Journals:

Drnevich, P., Croson, D., 2013. Information Technology And Business-Level Strategy. Toward An Integrated Theoretical Perspective. [e-journal] 37(2), p483-509. Available through: University Of Southampton [9 October 2013].

Kemerer, C., Zhechao, L., Smith, M., 2013. Strategies for Tomorrow's 'Winners- Take-Some'. Digital Goods Markets. [e-journal] 56(5), p79-82. Available through: University Of Southampton [9 October 2013].

Woodard, J., 2013. Design Capital And Design Moves. The Logic Of Digital Business Strategy. [e-journal] 37(2), p537-564. Available through: University Of Southampton [9 October 2013].

Sako, M., 2013. Business Models for Strategy and Innovation. [e-journal] 55(7), p22-24. Available through: University Of Southampton < http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=b1588473-fbda-47bc-b524-0ae658186945%40sessionmgr198&vid=4&hid=17> [9 October 2013].

Wood, C., 2013. Government Technology. iGovernment?. [e-journal] 25(5), p14-18. Available through: University Of Southampton < http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=3b689239-d89a-488c-bd9c-184d29ee804a%40sessionmgr111&vid=4&hid=116> [9 October 2013].

Albanesius, C., 2013. Greenpeace Gives Apple, Amazon Low Marks for 'Dirty' Clouds. [Article] p1. Available through: University Of Southampton < http://ehis.ebscohost.com/eds/detail?sid=ea650884-c9f9-44bd-85e2-576102958393%40sessionmgr112&vid=2&hid=116&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=bsx&AN=82054077> [9 October 2013].

Apple Backs Down, Returns to EPEAT. http://ehis.ebscohost.com/eds/detail?sid=43981f0d-9993-4ab7-a88b-8fdb90f5c25b%40sessionmgr111&vid=1&hid=102&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=bsx&AN=82119746 Q1 Handset Market Grows Despite Samsung and Apple
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