Public relations spread information on topics to large bodies of people. Applied behaviour analysis (ABA) is not well portrayed in public relations. The amount of information on ABA spread to the masses is limited and often misrepresented. In order to advance ABA, it is important to spread the word to the public through media (newspapers, journals, and websites), community events, classes, workshops, and local professional or parental groups. Some examples of things to be done to promote public acceptance of