‘Cupboard love’ was a prevailing theory around in the 1950s that suggested babies form bonds with people who fulfill their physical needs. Around the same time Konrad Lorenz conducted animal studies that suggested animals form a bond with the first moving object they encounter – usually their mother.
John Bowlby looked at these findings, argued and came up with the theory; that newborn infants are entirely helpless therefore are programmed to construct a bond with their