Design Process Model | Preparation for Research | Study historic and contemporary examples – media | Information gathering – goal: to limit variables and identify problem | Experimentation with materials and visual ideas | Identification of problem and proposition | Design problem identified through visual analysis and recognition | Display of facts and interpretation | Work is created in a series, with each work suggesting problems to explore in subsequent work | Presentation of results and findings | Exhibition of work of production of design |
* Creativity – highly valued quality that is not always well understood. * Studies show that creative individuals are more spontaneous, expressive and less controlled or inhibited. They also tend to trust their own judgments and ideas – not afraid of trying something new. * Common misunderstanding equates creativity with originality, when in fact there are very few absolutely original ideas – most of what seems to be new is simply a bringing together of previously existing concepts in a new way. * Creativity is the ability to see connections and relationships where others have not. * The ability to thing in intuitive, non-verbal, and visual term has been shown to enhance creativity in all disciplines. * Essentially, the design process is a problem-solving process, and the designer will be most successful if the problem is approached in a systematic manner. * Designers generally follow the same pattern in developing their creative ideas even though they may be less conscious of the process they are following. * Initially the designer/artist will tend to experiment in a rather random manner, collecting ideas and skills through reading or experimentation. * Gradually a particular concept or idea will become the focus of the reading and experimentation. * The next step is to formulate a tentative problem, and begin to explore that topic. * Eventually the problem is refined into a design problem that the person will then pursue through repeated experimentation. * The ability to experiment, to value and learn from mistakes, and build on the experience achieved is the trademark of a truly successful and creative individual.
Inspiration * Design is a process of selection and refinement of our ideas and inspiration. * The process of gathering historic and contemporary examples to provide you with creative inspiration in the development of a design concept. * The notion of taking is explored through the gathering of visual and contextual cues from the creative arts and surrounding environment as a source of artistic inspiration. * Designers should understand society. Design is inspirational. Design has the power to evoke an emotional response and therefore shape the world we live in.
Experimentation * The statement ‘everything has been done already’ has become the guideline for our generation of designers. * This notion is further reinforced through an exploration of imitation. Do not be afraid to imitate – nothing is original – learn from the masters and celebrate them i.e. An examination of Richard Hamilton’s version of Marcel Duchamp’s ‘Large Glass’ illuminates how rich, discredited and underused imitation is as a technique. * Common misunderstanding equated creativity with originality, when in fact there are very few absolutely original ideas – most of what seems to be new is simply a bringing together of previously existing concepts in a new way. * Creativity is the ability to see connections and relationships where others have not. * The ability to experiment, to value and learn from mistakes, and build on the experience achieved is the trademark of a truly successful and creative individual. * Change your environment – fresh perspectives lead to new and exciting designs. * Never be afraid of your mistakes – great
