“swoosh” logo
were both conceived in 1971,
only a year before their first
line of footwear debuted in
stores.
Today, Nike has declared
that their mission is to bring
inspiration and innovation to
every athlete in the world.
Nike asserts that if you have
a body, you are indeed an
athlete.
Much like the company’s
“swoosh” logo, the new
slogan greatly assisted Nike
with their brand recognition
and awareness. Without
even seeing the name of the
company, target consumers
easily associated “Just Do It”
and…
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