Questionnaire On Energy Drinks

Submitted By hizar786
Words: 1211
Pages: 5
Open Document
Area B – Identification and carrying out appropriate market research

i) You will identify and carry out appropriate primary and secondary market research. Attach a copy of your questionnaire and any secondary research.

Primary Research.

Questionnaire Proposed For Market Research
What age group are you in? 15-17, 18-20, 21-23, 25+
Closed/circle answer
I had asked this question as it allows me to narrow done the secondary research into majorities.
Do you like energy drinks?
This will be a closed question as it is a yes or no answer and will save time.
If the questioner does not like energy drinks this then allows me to save time as he does not need to carry on with this questionnaire.
Do you use energy Drinks?
This will be a closed question as it is a yes or no answer and will save time.
If the person does not use energy drinks their information will be irrelevant.
Would you purchase an energy that is sugar free?
This will be a closed question as it is a yes or no answer and will save time.
This question will be directly asked to people who consume energy drinks and whether they would opt to buy a sugar free energy drink.
How much would you pay for an energy drink?
This will be a closed question and tick boxes will be provided.
The question allows me to make sure I have a suitable pricing for my product as my potential customers are providing me with information (if the majority say they would pay no more than two pound I will then not price the energy drink at three). When I mention sports/energy drinks, what is the BRAND NAME that FIRST comes to mind?
This will be an open question
This will enable me to see who I am competing with.
For what activities would you use a sports/energy drink for? (Name all that apply)

Questionnaire Analysis

What age group are you in?
15-17
18-20
21-23
25+
11
7
7
5

Do you like energy drinks?
Yes
No
24
6

Do you use energy Drinks?
Yes
No
24
6

Would you purchase an energy that is sugar free?
Yes
No
22
8

How much would you pay for an energy drink?
0.01-0.99p
0.99-1.99p
1.99+
7
23
0

When I mention sports/energy drinks, what is the BRAND NAME that FIRST comes to mind?
Boost
Redbull
Monster
Emerge
7
12
10
1

For what activities would you use a sports/energy drink for? (Name all that apply)
Thirst
Sports/Gym
General
11
15
4

What does the questionnaire analysis show?
The questionnaire analysis is important to me as they will show who my target market initially is as well as major competitors, it will also show me whether the product I am trying to make appeal to people work as potential customers will give me feedback on my product. The questions are objective as it allows me to improve my products or adjust my pricing via the feedback of the questionnaire. The questions asked via the questionnaire featured both closed and open questions, it was important that both were used as not only does it minimalise time consumption it enables the research to be effective as the required information is obtained to meet the demands of consumers.

Interview (Primary Research).
Through carrying out qualitative primary research in the form of interviews, it has been concluded that Monster, Emerge and Red Bull are the most popular choice of energy drink and are the main competition in the market. The following quotes are taken from the interviews to show favoured brands:
“Red Bull or Monster, because they are the best brands.”
“I would probably drink a cheaper brand such as Kx.”
I then asked several people to say the first thing that comes to mind when hearing the words ‘energy drink’ and people associated energy drinks with words such as: Boost, Fizzy, Energy, Awake, Active and Healthy.
Moreover, I then asked the interviewee to name a price he felt was affordable and appropriate for an energy drink and through the information given I can state that the interviewee’s considered a reasonable price for an energy drink to be around the £1 to £1.20 region. However, any higher than this is regarded as too
Show More

Related Documents: Questionnaire On Energy Drinks

Gcse Research Paper

Education which is highly valued by schools, colleges and employers, so will be useful whatever a student is planning to do after. GCSE Science mainly involves studying the theory of Science, combined with some investigative work. GCSEs are at levels 1 and 2 on the National Qualifications Framework, depending on the grade you get. The framework shows how different types of qualifications compare, in terms of the demands they place on learners. The Triple & Double Science courses are able to: · Help…

Words 3972 - Pages 16

Blood doping Essay

Forest _ _ 014 Kakuna Viridian Forest _ _ 015 Beedrill Celadon City, Pattern Bush _ _ 016 Pidgey Rts 1, 2, Viridian Forest, 4, Cerulean City, 5, 6, Vermilion City, 8, 12, 13, 15 ... _ _ 017 Pidgeotto Viridian Forest, Rts 8, 12, 13, Bond Bridge, Five Isle Meadow _ _ 018 Pidgeot Bond Bridge, Five Isle Meadow _ _ 019 Rattata Rts 1, 22, 16, Pokemon Mansion (F1) _ _ 020 Raticate Rts 16, 17, 18, Pokemon Mansion (F1, F2, F3) _ _ 021 Spearow Rts 10…

Words 2255 - Pages 10

Qcf Level 3 Unit 1

B1. Reflect on your professional definition of quality and safety developed in Professional Roles and Values, including any necessary changes to your definition. Before I enrolled in the Professional Roles and Values class at Western Governors University, my definition of “Quality and Safety” merely meant, practice safe nursing, which I interpreted as following the guidelines, rules, and regulations of the state you are licensed in and the facility you work for. After taking the Professional…

Words 671 - Pages 3

Microsoft Excel As A Financial Callculator Part I

function arguments. You can use the Insert Function dialog box, which will prompt your for the arguments by name. Or, if you prefer to type the function directly, Excel will display a Smart Tag that shows the order of the arguments as you type. Example 1 - Future Value of Lump Sums We'll begin with a very simple problem that will provide you with most of the skills to perform financial math using Microsoft Excel: Suppose that you have $100 to invest for a period of 5 years at an interest rate of 10%…

Words 6517 - Pages 27

Stat Primer Essay

send them to either gsimon@stern.nyu.edu or silber@stern.nyu.edu Release date 15 JULY 2002 1 THE MEAN, OR AVERAGE This document will introduce a number of statistical concepts, and perhaps some of these may be very new to you. Statistical topics can be confusing because identical subject matter can be described in very different terms. The very same statistical concept can be described in several ways: 1. 2. 2m. 3. Data, as numbers. Data, represented algebraically. Data, represented algebraically…

Words 6096 - Pages 25

Essay on Scout: Hypotenuse and Soh Cah Toa

were out you missed parts of chapter 7 and 11. We talked about special rights triangles, trigonometry ratios, and many other things. Throughout this paper, I will be explaining you how the process is of finding the area of a hexagon. Let’s say for instance that we have to find the area of a regular hexagon with a radius of 7centemeters. You can solve this problem by using the special right triangle knowledge and you will be using three formulas with that which are H=2*SL, LL=SL*√3, and ½ SAN. The…

Words 1025 - Pages 5

Psy 315 Week 2 Math Test Research Paper

Between-Subjects Effects Dependent Variable: Scores on an math test Source Type III Sum of Squares df Mean Square F Sig. Partial Eta Squared Corrected Model 1927.455a 5 385.491 19.662 .000 .621 Intercept 56204.182 1 56204.182 2866.674 .000 .979 reinfor 1249.182 2 624.591 31.857 .000 .515 schedule 490.909 1 490.909 25.039 .000 .294 reinfor * schedule 187.364 2 93.682 4.778 .012 .137 Error 1176.364 60 19.606 Total 59308.000 66 Corrected Total 3103.818 65 Question 2. Primarily, the reason for the experiment…

Words 1684 - Pages 7

Ratio and Ceo Presentation Question Essay

08/06/2013 What is JET2 Task 5? • Task 5 is like a ‘capstone’ task for the entire JET2 performance assessment • The task is based on elements within the first four tasks in JET2 and requires additional critical thinking • It is suggested that Tasks 1 – 4 be completed first. Additional Resources • Help Documents and discussion about the course are posted in the MBA Financial Analysis Learning Community • A Study Session is held weekly for Task 5 students. Check community for times, numbers and links…

Words 1576 - Pages 7

5 themes Essay

Brooklyn NY. It takes me Approximately 6-8 minutes to get to 501 West Avenue, Brooklyn NY in the bus, B1 while it takes me 3-4 minutes in car. Here are the directions for Avenue X, Brooklyn NY to 501 West Avenue, Brooklyn NY:1. Head south on Shell Rd towards Avenue Z. Turn left onto Shore Parkway. Take the 1st right onto West Ave and the destination will be on the left. There are buses such as B1, trains such as F train, taxis cars, etc. We export many goods to china, Netherland, Mexico, Russia…

Words 858 - Pages 4

Nt1330 Unit 7 Exercise 1

2. Incapabilities. The attackers do not issue strong active attacks such as black hole. They can only perform intrusion to a proportion of all nodes. Their computing resources are not unlimited; thus, both symmetric and public/private key cannot be brutally decrypted within a reasonable time period. Therefore, encrypted data are secure to a certain degree when the key is not known to the attackers[7]. IV NETWORK MODELS We use two different network models, random way point model [7] and group mobility…

Words 884 - Pages 4